Tech Talk
By

Chenda Ngak /

CBS News/ August 10, 2012, 3:17 PM

What is cloud computing? Amazon, Google Drive, iCloud, Dropbox explained

Cloud computing makes it possible to access photos, videos or documents from any computer with an Internet connection.

/ iStockphoto
(CBS News) Cloud computing has been in the news a lot in recent weeks - starting from the launch of Apple's OS X Mountain Lion, which heavily integrates with iCloud, to the alleged hacking of a technology journalist's online accounts.

Apple WWDC 2012: OS X Mountain Lion, iCloud, iOS 6 updates
Setting up Apple's iOS 5 and iCloud on the iPhone

Most people use a form of cloud computing everyday, but the term has yet to become engrained in the mainstream lexicon.

So what the heck is cloud computing?

Think of the cloud as a disk drive that is owned by a company like Google or Apple, which stores all of your files in a remote location - typically at a server farm. The cloud makes it possible to access photos, videos or documents from any computer with an Internet connection.

(At left, watch CNET senior editor Scott Stein and I discuss the risks, rewards and future of cloud computing.)

Many of us use cloud computing everyday, with sites like Facebook, Netflix or Gmail. Photos and videos are stored on Facebook servers, which are retrieved from any computer with an Internet connection.

We can store documents, photos or videos online with services like Google Drive, Microsoft SkyDrive or Amazon Cloud Drive.

Going a step further, Apple's iCloud, Dropbox and Google Drive actually sync files between multiple devices and the cloud. If iCloud is enabled and you take a photo with your iPhone, it will automatically show up on your iPad and MacBook.

What are the risks of cloud computing?

Moving everything to the cloud seems inevitable at this point, but as more people rely on the cloud services, security risks will naturally be heightened.

Recently, Wired senior writer Mat Honan reported that because of what was initially fraudulent phone calls, several of his online accounts were breached, including his iCloud account. Honan's iPhone, iPad and MacBook were remotely wiped because the hack had access to his iCloud account.

CNET: Journalist blames Apple for allowing iCloud hack
Apple, Amazon make changes after journalist's hack
Apple co-founder Steve Wozniak has doubts about cloud computing

Apple co-founder Steve Wozniak recently expressed his doubts about cloud computing, saying that "the more we transfer everything onto the web, onto the cloud, the less we're going to have control over it."

Soon after Google launched Google Drive, questions were raised over who owns the files uploaded to the service. The reality is that users own their content, but Google can use it for the purposes listed in their terms of service - below.

"Some of our Services allow you to submit content. You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours.

When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps)."

Will Google own your files if you use Google Drive?
Google Drive: first impressions, who owns what

However, that doesn't mean the search engine giant will frivolously use your photos and documents for promotional purposes. The simple truth is we don't know what Google might do with our data.

CNET senior editor Scott Stein suggests that we keep our online accounts separate from each other and be sure to back up files on an external hard drive that can be unplugged from your computer. Honan admitted his accounts were daisy-chained together - meaning, access to one, meant access to the others.

Where do we go from here?

Last month, Google unveiled Google Fiber, broadband Internet that is 100 times faster than what we currently have today. While it's still being testing in Kansas City, it is a big step forward. Faster Internet speed means larger files can be stored and downloaded from the cloud.

Google Fiber shows speeds 100 times faster than regular a cable Internet
Greenpeace claims Apple, Amazon guilty of dirty cloud computing
Can Apple change the energy industry? Greenpeace thinks so

The future of cloud computing is certainly exciting, but moving more of our lives online means we will inevitably have to consider privacy, security, ownership and even energy consumption.

For more information on how cloud computing works and how to protect your information, watch the CBSNews.com video: "Is your information safe on the cloud?"

© 2012 CBS Interactive Inc. All Rights Reserved.
12 Comments Add a Comment
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thinkingonetoo says:
Cloud Computing - The opportunity to lose complete control of who can view, copy or destroy all your personal and private digital information.
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yarnplay says:
Isn't this how Skynet started, then there were those robots and something about extermination?
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hypnotoad72 says:
The moment a royalty-free license is granted, your content may be yours but if you reeeeeeeeeally think about it, who has the size to profit from it first and rendering you holding the empty bag?

That's right!
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howardseth says:
http://cohenovate.wordpress.com/2012/07/29/business-got-cancer-smoke-some-cloud/
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bobnjersey says:
[The simple truth is we don't know what Google might do with our data.]
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they're going to 'index' it ... like they do w/ your email if you have a gmail account ... to see what contextual information you're dealing in ... so they can more accurately profile your interests and push the appropriate solicitations your way.

if you don't want them doing that ... don't give them your data.
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hypnotoad72 replies:
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What if you have no choice?

What if somebody else posts it without your consent? (be sure you think about that completely before responding...)

I love these simple notions... it's a shame real life isn't as utopia-centric as you make it out to be.

If you don't want them doing that, stop drinking your water before they buy it...
hypnotoad72 replies:
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"if you don't want them doing that ... don't give them your data."

Actually, that's not a bad idea.

The problem is convincing everybody to agree with your reasoning behind it... :) And even then, they can always use their stock price and claim their being liquidated would hurt the economy and demand taxpayer-funded bailouts (on top of the usual taxpayer-funded subsidy they enjoy for no reason if we really were a "free market"...)
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venusvegasvada says:
I think it's a wonderful idea on paper, but the security risk you take of having your personal information hacked is too great. Until they make an absolutely bulletproof cloud, I'll keep my data private.
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hypnotoad72 replies:
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It's almost like socialism. Relying on someone else to help, and hawking it to you as a favor.

Someone once said how the worst phrase imaginable was "I am from government and I am here to help". There could indeed be worse phrases, and how they sell it and make you feel warm and fuzzy all over when giving it up is what they want... and there are indirect ways to get what they want, so it really is not as easy to simply not use the services... especially when "market forces" end up making real choice impossible... funny how that rarely gets mentioned...
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Jaylah54200 says:
I can't help but think that more and more people become sheeple every day. Just look at the number of people with Facebook pages.

I put NOTHING on the 'net. No photos, no personal information, nothing.

I also don't keep bank account numbers or other money information on my computer.

And I have a power-surge strip my computer is plugged into that I turn OFF when not at the computer. Which means no power to my modem, thus no 'net access.

The few places I access through the 'net, my account ID's and passwords are NOT stored on my computer. Yes, that means I have to A) remember them, and B) type them in every time. Oh well. And I do NOT use the same ID and password for multiple sites.

What people fail to comprehend is that any time you put ANYTHING out there on the 'net, it never goes away. It's there FOREVER.

Yes, you can deactivate a Facebook account. But you cannot delete it. Once you create it, it's there on a server somewhere in perpetuity.

Do I sound paranoid? Consider this: would you publish everything you have stored on your computer, your phone, and everything you've got out on the internet in a full-page ad in the every major newspaper in the world?

And yet you might as well be.
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rossfudgew says:
You fail to mention windows live, and its vast mulitude of services (Email, gaming, online storage, messaging, and web apps). This is going to be a huge part of the upcoming windows 8 operating system, so I feel that it is worthy of some form of nod from you guys. You should look into the practices at micrsoft to safe guard accounts...
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