Tech Talk
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Chenda Ngak /

CBS News/ July 18, 2012, 2:07 PM

Tina Fey gives advice to women in tech

Thos Robinson
(CBS News) Tina Fey took off her bossy pants and put on a cocktail dress for the L'Oreal Next Generation Award ceremony Tuesday in New York City.

Fey hosted the inaugural event, which honored five women who head technology startups. Recipients of the awards included: Doreen Bloch (founder and CEO of Poshly), Bettina Hein (founder and CEO of Pixibility), Sarah McIlroy (founder and CEO of FashionPlaytes), Kathryn Minshew (founder of The Daily Muse) and Vivian Rosenthal (founder and CEO of GoldRun).

L'Oreal started the Women in Digital initiative to strengthen the connection between the beauty and technology industries, Rachel Weiss, L'Oreal USA vice president of digital strategy, told CBS News. Marrying the two industries may appeal to women who are tech-savvy, seeking a voice in a male-dominated field.

"I'm always asked, 'Do you have advice for women in this male dominated field?' Well, first of all 25 years ago, all fields were male-dominated fields unless you were, like, a doula," Fey quipped.

"The main piece of advice I try to offer is, if you're in a male dominated workplace," Fey continued, "don't get too comfortable being the only woman in the room. Remember to try to find opportunities to bring other women in - to throw the rope down. It's a dangerous thing to think: 'I'm the woman in this room, so that's my role.' I try to tell young women - don't be tricked into thinking that you're in the field to compete with other women."

The event couldn't have come at a more significant time for women in technology. On Monday, former Google executive Marissa Mayer was announced as Yahoo's new president and CEO. Mayer joins Hewlett-Packard CEO Meg Whitman and IBM CEO Virginia Rometty as one of the few female leaders of Fortune 500 companies.

More information about L'Oreal Women in Digital and all of the recipients of the Next Generation Awards can be found at the organization's website.

© 2012 CBS Interactive Inc. All Rights Reserved.
4 Comments Add a Comment
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catmuzzi says:
Tina Fey is inspirational AND hilarious. She gives such great advice that, I think, transcends industries. I recently wrote how she inspired me in my journey to learn how to use cloud services. http://networkingexchangeblog.att.com/small-business/journey-to-the-center-of-the-cloud-part-4/
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Robby33383 says:
Also Tina,tell the women, don't vote for Obama!! Your kids will be strapped paying off the largest deficit ever. The military is being destroyed and they will lose their freedoms!!! This man is a disgrace. At a speech on Friday in Virgina he said those who own a business didn't do it on their own, they don't work any harder than anyone else. So as your kids are encouraged to achieve, Obama will look down on them!!!
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knucklecheese says:
I simply adore, utterly respect, and usually laugh my butt off at Tina Fey. That being said, what does she know about the actual subject of the conference in question? Furthermore, has anyone ever HEARD of these companies? Know what they do? Does Tina?
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JackMurph547 says:
Love her! Strong, sassy & smart as hell.
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