Tech Talk
By

Ysolt Usigan /

CBS News/ May 27, 2011, 3:14 PM

Did Urban Outfitters steal this jewelry maker's design?

Did Urban Outfitters steal this jewelry maker's design? Etsy

(CBS) - When we saw Urban Outfitters trending on Twitter today, we assumed there must be a killer sale. We clicked to find out what everyone's all riled up about. Apparently, the hip retailer has grown a buzz because they're being accused of ripping off an idea from an independent designer... again.

Two days ago, Chicago jewelry maker Stevie K wrote on her blog, imakeshinythings.com, "Not cool Urban Outfitters, not cool." In the post, Stevie K shows a screenshot of Urban Outfitters' I Heart Destination Necklaces, featuring states with hearts cut out, which costs $19.

This irked the independent designer because she says it's her design. She has been selling these necklaces at her Etsy store, tru.che, for $55 each.

"My heart sank a little bit," she said in her blog. "I'm very disappointed in Urban Outfitters... I'll no longer be shopping at any of their stores."

Stevie K claims the retailer also stole the item name and some of her copy.

Supporters took to Twitter to spread the word and are vowing to never shop at the store again. @Conorrhea tweeted, "Urban Outfitters should be boycotted. Business at its worst." @cassieface tweeted, "Sad sad sad. Totally disappointed in Urban Outfitters for blatantly ripping off independent artists."

This is not the first time Urban Outfitters has been accused of being unoriginal. Lillian Crowe, a designer who sells jewelry featuring a rib cage, told The Brooklyn Paper she discovered a knockoff of her creation on Urban Outfitters' site in March.

We went on UrbanOutfitters.com to find both necklaces in question, but they've been pulled from the site.

© 2011 CBS Interactive Inc. All Rights Reserved.
  • Ysolt Usigan

    Ysolt Usigan is the editor of lifestyle and technology for women at CBSNews.com

5 Comments Add a Comment
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Submishmash says:
Seems more inspired by the state of Montana than anything:
http://geology.com/cities-map/montana.shtml
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mask2697 says:
they at least have to pay her for part of it
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darwufche says:
Sue them.
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Ten3 says:
No, seeing as this is an incredibly generic design that has been done for years and years.
Unlike most news outlets, Regretsy actually did some research on this story to uncover that Truche was (shockingly) not the first person to cut a heart out of shape!
http://www.regretsy.com/2011/05/27/urban-outrage
Im not saying that Urban Outfitters has never ripped off designs, but in this case its hard to be upset when the design is so generic. IMO Stevie K is just being prideful in assuming it all came from her. But hey she has profited off this with lots of sympathy buys so good for her I guess :/
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my07 replies:
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Thanks for the post Ten3, I am so glad I read your comment or else I would be outrage at Urban Outfitter too. More people she read this before going all nutty over Urban Outfitters stealing designs. I guess a lot of designs are copied :)