One Billion People's Interests Being Tracked Online by One Company
AddThis, one of the largest Internet link sharing services, announced Monday it had created "a digital map of the connection between people and the things they care about most," with the data of 1 billion internet users.
The map, called AddThis Analytics, was created by the link sharing company by tracking people's online interests via cookies, small pieces of text stored on a user's computer that tracks browser data, reports ReadWriteWeb.
While the knowledge that 1 billion people's online interests are being tracked might be disquieting to privacy advocates, it could provide very valuable information for marketing interests, reports ReadWriteWeb.
As of right now, the information provided regarding users interests is vague; AddThis currently only tracks things like a users interest in music and education, and it is only available through a somewhat general dashboard viewer, ReadWriteWeb reports.
However, that is subject to change, as AddThis tells ReadWriteWeb it will eventually offer more searchable and specific results on users' interests.
On its website, AddThis says: "The new AddThis Analytics is the first of many products we plan to release, leveraging our scale and this new technology, to give more value back to our publisher network."
Popular in SciTech
- Last telegram ever to be sent July 14
- Solar plane lands at Dulles Airport Play Video
- Airborne laser reveals hidden city in Cambodia
- Chinese supercomputer named world's fastest
- NASA unveils plans to capture asteroids
- Valentina Tereshkova: First woman in space 13 Photos
- Was there a rape joke at Microsoft's Xbox One event?
- Yahoo says it received up to 13,000 data requests