"Gmail Killer" From Facebook on Its Way?

No longer content to just dominate the social media landscape, Facebook and its founder, Mark Zuckerberg, are expected to announce plans to launch a new free email system. (AP Photo/Jeff Chiu)

/ AP Photo

Hotmail, Yahoo Mail, and Gmail beware: Facebook is coming for you.

After thoroughly vanquishing its foes in social media, Facebook now turns its attention to virtual communications today, when it is expected to announce plans for a new free email system.

Dubbed "Project Titan," the TechCrunch website reports that Facebook staffers have been referring to it as "the Gmail killer," in reference to Google's popular free email system.

"There is a huge opportunity for these guys to fundamentally change the nature of e-mail," Silicon Valley-based research analyst Matt Cain told the San Jose Mercury News.

Imagine, Cain said, a Facebook system that could prioritize mail from any external source based on the closeness of your relationship to the sender, or that allows you to easily flip a one-to-one e-mail exchange into a conversation with a group of friends.

Facebook already offers a way to communicate with other Facebook members in an email-like system, but it is closed to non-Facebook users. The Mercury News cites data saying that 90 percent of U.S. adults check e-mail regularly, but only 59 percent use social networking tools such as Facebook and Twitter.

Even though Hotmail (Microsoft's email system) and Yahoo Mail still hold a clear lead internationally on email subscribers, with 362 million and 273 million users respectively compared to Gmail's 193 million users, reports the Mercury News, it is telling that Facebook staffers have been referring to their new system as the Google email killer.

Facebook and Google have been engaged in conflicts over user data and information for a while now.

Unhappy with Facebook's unwillingness to let people export their contacts from Facebook into a service like Gmail, Google last week blocked Facebook from allowing users to import their Google contacts directly into the social network.

This has led to an unprecedented war of words between the two internet giants, and Facebook's announcement that it is trying to take down Gmail will surely just add to the rivalry. The good news is that, when businesses fight, it's usually the consumer who wins.

[nemgue]

The world is varnishing of stupids, and facebook is the coliseum. If you're smart takes advantage.

[Hari Gautam Obhrai]

There is no need to try to draw away customers from pioneers in e-mail!Facebook should confine itself to what it does best!

[FaceontheWind]

Facebook is already an email. It is like asking me to drop my private telephone and use a public one.

[lebarnes]

Facebook email is not for me. As a businessman, I use traditional email via Outlook as do my clients. Perhaps Facebook email is for young people?

[IceNine187]

Facebook is a joke. I'm waiting for the next best thing, in about 4 years people wouldn't even know what a facebook is.

[MurdochSucks]

Facebook is a dirty organization. They will steal your information and use it for advertising. Any way they can squelch money out of you for their service. Users beware. I think Facebook is the Devil. Google is a altruistic, good-natured company that makes decisions based on ethics, their motto is "do no harm." Until they are overtaken by thieving, dirty, crooked executives, Google is the company to put faith and stock in. Facebook sucks.

[IceNine187]

That is so true. The sad thing is people are not aware of it. I heard they also sell your personal information to third party companies. youtube.com/watch?v=KpLNlSKugHw&feature=related

[carefulobserver]

How about this: I do not have a facebook page, I will never have a facebook page and hence, I will never have a facebook e-mail address... Period!

[GlennCr]

Facebook will have to improve thier security before they get me to use thier email. Hackers can hack facebook accounts too easily. What's to keep them from getting into thier email system too?