Tech Talk
By

Charles Cooper /

CNET/ November 7, 2010, 11:36 AM

Jimmy Kimmel Calls for "National Unfriend Day"

Comedian Jimmy Kimmel

/ Charley Gallay
Mark Zuckerberg survived Aaron Sorkin, but now he's up against late night TV host Jimmy Kimmel, a comedian with a message that Facebook's CEO can't like very much.

"On November 17, please, pull some weeds out of your life," said Kimmel, who urged his viewers of his show "Jimmy Kimmel Live" to celebrate "National Unfriend Day," by whittling down the number of contacts in their Facebook friend list.

"Friendship is a sacred thing and I believe Facebook is cheapening it," Kimmel said. "I go on this Facebook, I see people with thousands of what they call 'friends' - which is impossible. You can't have 1,000 friends.

"Here's how you can tell who on Facebook is really your friend. Let's say on Friday, post a status update that says, 'I'm moving this weekend and I need help.' The people that respond - those are your friends. Everyone else isn't. I would like people to start whittling this down."

After mocking the mind-numbing musings of one serial Facebook poster, Kimmel made the case for a collective time out.

"I encourage you to cut out some of the friend fat in your life. A friend is someone you have a special relationship with. It's not someone who has a 'Which Harry Potter character are you?' Do you remember five years ago when no one was on Facebook and you didn't know what the guy in high school biology was having for lunch? Remember how that was fine? Let's go back to that. National Unfriend Day."

Kimmel's monologue was another testament to Facebook's extraordinary emergence as a cultural touchstone. Last month, Zuckerberg got pulled onto center stage when David Fincher's movie "The Social Network" debuted to a rave reception.

Despite the momentary PR stir caused by the movie's unflattering portrayal of Facebook's founder, Zuckerberg now envisions 1 billion people using the service before long.

Though not if Kimmel gets his wish. In a statement emailed to CBSNews.com, Facebook said "Jimmy Kimmel's Facebook campaign is clever so we're keeping him on our friend list for now. Come Nov. 17, just remember Jimmy, it's one thing to be the "unfriender", but it's a whole different story if you're the "unfriended."

© 2010 CBS Interactive Inc.. All Rights Reserved.
  • Charles Cooper On Twitter » On Google+ »

    Charles Cooper is an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.

31 Comments Add a Comment
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kn57 says:
The article makes it sound like no one will be on facebook if people whittle down their friend list. I'm sure if someone gets unfriended they will be on someone elses friend list and not off facebook. Media making something out of nothing again.
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kn57 says:
The article makes it sound like no one will be on facebook if people whittle down their friend list. I'm sure if someone gets unfriended they will be on someone elses friend list and not off facebook. Media making something out of nothing again.
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FemmeDem says:
I felt the sting of this yesterday. A friend from high school (with whom I was having a private conversation) unfriended me. I thought it was because of Jimmy's idea, because we know one of the writers - well, I used to know one of the writers.

I actually cried. Yep. I cried. These connections are real, especially if the person was someone from your real life. It's a good idea in general to thin the crowd, but pretty funny that I never watched Jimmy Kimmel Live until I found out I used to know one of the writers. After I'm unfriended, I may just switch the channel and stop promoting the show on Twitter and Facebook. I have already slowed down with the mere mention of unfriend day. If you have a business or a TV show, etc., it's social media suicide to start breaking the connections you worked so hard to build.
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Rachel1964 says:
I think it's ridiculous that because he is "Jimmy Kimmel" this makes the news. When I joined Facebook a long time ago, I had people coming out of the woodwork of my school past who wanted to be friends. Not wanting to be rude, I accepted. I haven't heard or talked to some them ever since. So guess what? I "unfriended" them.In fact, I've done it twice so far and so have numerous friends of mine... you know, people I actually stay in touch with. SO, had "I" went to the news media with this unheard of concept(insert sarcasm face here) would "I" have made the news? Pretty doubtful since I'm just a face in the sea of Facebook. Please, CBS, print news that really matters.

So dear Jimmy, Your idea is so not original and for you to actually make the news with this is utterly ridiculous. Do you actually READ the news? So much more important things going on in the world for your idea to be newsworthy and oh, by the way, it ISN'T newsworthy.
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Zarkaland says:
http://www.youtube.com/watch?v=G8Tjtv5X9CE
Looking askance at social networking.
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barbaram99 says:
we don't need a national unfriend day..That is so rude..
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KBelang says:
I use Facebook everyday for the adoption activism and reform groups to educate others. I don't play farmville, mafia wars, or any of those inane games. There are several causes like Breast Cancer awareness groups there as well. We can reach a vast amount of people with either support or information. So, it depends on how you use Facebook and what for. Also, hooked up with all of the kids and classmates I grew up with and it's amazing. We get to stay in one another's lives with photos, news, announcements since we are all spread all over the country and world.
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FemmeDem replies:
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Exactly - we should be friends.
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jkazzie says:
Kimmel?s got a point. Check out this funny You Tube video (http://******/baJL1w) about a guy who?s fed up with Facebook. It was written by the same guy that wrote the viral YouTube video ?So You Want to Go to Law School.?
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mrs_arfstrom says:
15 years to the day my dad died from pancreatic cancer..how stupid..no i shall not like the added salt rubbed into my emotional wound of jimi negativevibe kimils gay ***** about facebook cause "no one fans me" day boo hoo
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mrs_arfstrom replies:
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CONSIDERING WHAT A FAN OF "LOST" JIMMY CLAIMED TO BE...no "Lost" fan of such magnitude would ever consider ANY CONNECTION between people TO BE TRIVIAL!!!!
Ponder... what would Sherlock Holmes say about Jimmy Kimmel's need for us to break all but degree one connections??? or Sigmund Freud???? or Carl Jung??? Perhaps any sci fy author that passed em the 6th grade may write...." Puzzles in his mind distracting him with their dance from the light of life!!!",....or "Jimi has almost caught up with his inner "Gollum" ...only another moment or 2- let the wisdom conquer". Yeah good luck celebrity seeker!
ACTUALLY THE TRUTH IS Jimmy only likes what benefits ABC....,like His alleged fandom of LOST....now since ratings fall possibly due to Facebook..... Jimmy the Abc puppet- must trash it-, or risk becoming a Disney park trash-picker till his contracts end!!!!
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crystal4371 says:
If facebook is used correctly, it can be alot of fun! I have connected with friends and family that I have not seen in 10 years since I moved away from my home town, if you dont want the invites to the games, then just block them. The features on facebook are awesome and it is a great thing!
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