Public Eye
July 13, 2007 3:40 PM

HARRY POTTER DIES

By
Brian Montopoli
Topics
In The News
(AP)
Just kidding.

Or maybe not. I really have no idea. My best guess is he meets up with the kid from High School Musical and they go off to dance and fight dragons.

Anyway, here's a question: How will media outlets report on the last Potter book, "Harry Potter and the Deathly Hallows," which comes out next week? As a colleague's wife (sort of) said: "If they tell me the ending before I've finished the book, I'll never watch them again."

But it's NEWS, people! NEWS! So how do you cover it? That decision is somewhat simplified by the fact that almost no one has read the book – media outlets couldn't spoil it even if they wanted to. "We're trying to find out as much as we can, but there's really only so much we can find out," says producer Erica Zolberg, who is doing a story on Pottermania for tomorrow night's "Evening News." (For the record, Zolberg says she wouldn't spoil the end even if she knew it.)

The angle of tomorrow's story, then, isn't going to be what's in the book, but how the publishers and their partners are keeping that information quiet. Zolberg spoke to Jim Dale, the voice of the Potter audiobooks and one of the few people who has gotten his hands on the book, as well as the webmasters of two of the big Harry Potter Web sites. Everyone, it turns out, is following the "no spoilers" policy to the letter.

And that's a good thing, says Patricia Shevlin, executive producer of the CBS Evening News Weekend Editions -- and a big Potter fan.

"People who really love the story don't want to know the end before they read it themselves," she says. Shevlin was recently in the newsroom when a correspondent started talking about who dies in the book according to an account that had been posted online. She cut the correspondent off before any names came out. "I just said, 'don't talk to me!,'" recalls Shevlin.

Even after the book comes out next Friday, Shevlin says she won't reveal anything. "I think you owe it to the children out there not to tell them," she says. "We're probably doing another piece next Saturday, and we'll show the lines, people buying it, Pottermania. But we're not going to tell the end. Most kids are going to need some time to get through the book. I would never give the ending away before they do."

Add a Comment
by dillonb1 July 16, 2007 4:39 PM EDT
There has never a book with as much pre-publication publicity as Harry Potter 7. I can't go to a store without spotting how many days are left until the final book is released. In fact, so far I have four email invites to various midnight release parties for Harry Potter. You are right on to say that the real story is not whether Harry dies, but how the publisher is keeping the book so quiet yet so popular before its release.
Reply to this comment
by mattcat25 July 16, 2007 3:00 PM EDT
There%u2019s an underlying theme in this chapter of the Harry Potter saga. The notion of revisionist propaganda was publicized and sustained by those choosing to control the proletariat for political gain. The instrument of revisionism is to continually repeat a lie, or group of lies and attack those that do not adopt the invented facts that oppose the authentic truth.
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by dragonwolf7 July 13, 2007 9:51 PM EDT
I commend CBS for their sensitivity toward the readers of the Harry Potter series this last book is like the Grail we find out where Snape's loyalties lay and exactly who dies. It indeed would not be fair to divulge those specific points in the book.
Thank you. A very loyal fan.
Reply to this comment
by gucci805 July 13, 2007 9:18 PM EDT
WHY DO THESE REPORTERS KEEP REFERRING TO THE READERS OF THE "HARRY POTTER" BOOKS AS "KIDS"?
I AM 80 AND CAN'T WAIT TO GET MY COPY FROM AMAZON NEXT WEEK.
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