CBS/AP/ August 13, 2012, 3:20 PM

80% of U.K. tunes in for Olympic closing ceremony

A general view of the stadium and Olympic park during the Closing Ceremony of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England.

A general view of the stadium and Olympic park during the Closing Ceremony of the London 2012 Olympic Games at Olympic Stadium on August 12, 2012 in London, England. / Alexander Hassenstein/Getty Images

(CBS/AP) LONDON - The BBC said Monday that its live coverage of the Olympic closing ceremony was watched by 26.3 million people in the U.K., or more than 80 percent of the country's audience share.

The broadcaster said in a statement that coverage on its flagship terrestrial channel, BBC1, peaked at 26 million on Sunday night, easily beating the previous U.K. audience record for an Olympic closing ceremony, the 11 million viewers who watched the ceremony in Barcelona in 1992. The BBC's high-definition and 3D coverage Sunday added another 300,000 viewers.

Games over, London sidesteps dire predictions
NBC halts Olympics for "Animal Practice," angers viewers
Spice Girls reunite at Olympics closing ceremony

The massive television audience was bolstered by 3.9 million people who watched the opening ceremony live on the BBC's website or through its online playback service, iPlayer.

Overall the BBC reported that 55 million viewers had logged on to its sports website over the course of the games, which ran from July 27 to Aug. 12, with an average of 9.5 million browsers for each day of the games.

Included in the ceremony were British artists including the Spice Girls, who performed together for the first time since their reunion tour four years ago. Eric Idle of Monty Python sang "Always Look on the Bright Side of Life," and Liam Gallagher performed 90s hit "Wonderwall." A tribute to British fashion included looks from Alexander McQueen, Vivienne Westwood, Christopher Kane and Burberry, with models like Naomi Campbell and Kate Moss featuring the clothing.

All in all, 80,000 were in attendance at Olympic stadium, while organizers estimated that 300 million or more were watching around the world. The entire cost of the games, including the closing ceremony, was $15 billion, three times the original estimate.

Sunday's television figures were slightly down on the opening ceremony which kicked off the games on July 27. The Danny Boyle-directed opening extravaganza drew 26.9 million viewers at its height.

The BBC's four main domestic channels are distinct from its international rolling news service, BBC World News, or services such as BBC America, which brings popular British shows such as "Top Gear" and "Dr. Who" to U.S. audiences.

In the United States, the Olympics were broadcast by NBC.

© 2012 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
1 Comments Add a Comment
linkicon reporticon emailicon
cattiej says:
The program inside the stadium reminded me of the book The Mad Hatter. Everyone was running around with no purpose. The rockers were old. John Lennon was the best and his song said the most. What the heck was George Michael singing about? Prince Harry looked red in the face, as he should have been. My family came from England and I am happy about that but who ever planned this program (was it the Mayor of London?) must have had a pint or two or three....We all looked forward to seeing the closing and we all were disappointed. We also wished they wouldn't have mens basketball as these guys are all millionaires and are so removed from the other athletes. We are proud of the American athletes but their uniforms were stupid and we will never buy Ralph Lauren clothes again because he outsourced the making of these clothes to China..
reply
Scroll Left Scroll Right

From CBS Sports

    Latest Headlines