By

Rebecca Kaplan /

CBS News/ October 20, 2012, 10:11 AM

Priorities USA will focus on Romney's Bain record during closing stretch

Priorities USA Action, the chief Democratic super PAC supporting President Obama, will close out the campaign season by reprising a television ad about a man who lost his job as a result of decisions made by Bain Capital while Republican nominee Mitt Romney ran it.

The super PAC ran $20 million in ads throughout the summer to highlight the negative impact of layoffs at companies that were shuttered during Romney's tenure as head of the venture capital firm. In focus groups with Ohio voters this week, Priorities determined that the most effective ad of the campaign -- and also one much noted when it first ran -- was "Stage."

The ad features Mike Earnest talks about building a stage that ended up being used by Bain officials to announce they were closing the plant. "Turns out that when we built that stage it was like building my own coffin, and it just made me sick," Earnest says in the ad.

"Participants were able to describe it in detail and recall the emotional impact it had on them, despite the fact that it had not run in that market for over six weeks," Priorities said in a memo about its closing strategy.

The group will pour millions of dollars into re-running the ad in seven swing states: Colorado, Florida, Iowa, Ohio, Nevada, Virginia and Wisconsin. It will also run a slate of new ads that feature similar personal stories, which will complement a separate $30 million ad buy that seeks to portray Republican policies in a negative light. On top of television advertising, the group is launching what it terms an "aggressive" online effort to target voters who are more engaged on the Internet than through TV advertising.

"From now until Election Day, we will make sure that voters understand that Mitt Romney's promise to apply his business experience to Washington would mean policies that benefit the very wealthiest like himself at the expense of middle-class families," the memo reads. "The Americans best equipped to share that story are those who have already heard Romney's broken promises and experienced the devastating impact."

Independent polling conducted by news organizations over the summer was split on whether the personal attacks against Romney's record at Bain worked. But Priorities released internal polling in July conducted by a Democratic firm that showed the GOP nominee's favorability declining in five key battleground states where its ads had run.

© 2012 CBS Interactive Inc. All Rights Reserved.
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    Rebecca Kaplan covers the 2012 presidential campaign for CBS News and National Journal.

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SB-123 says:
People need to keep a close eye on Florida. Not to state the obvious, but there are some things that aren't right in the Sunshine State. Below is a variant of message that was shared previously, but it is VERY FITTING that I share it here.

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If people only knew the half. The "bottom content" at the current-dot-com link displayed below is a variant of an email that was shared with various members of the media (and other parties likely to take an interest in this issue) beginning at the start of the week. This is not a joke. There is likely way-way-way-way-way more to this (i.e. the subject matter addressed in the article) than initially meets the eye. Those who seek the truth would be wise to visit the link current-dot-com/community/93943807_epic-2012-election-impacting-scandal-amongst-casualties-florida-s-gov-rick-scott-google-part-1-of-2-dot-htm and read all of the content...and follow the instructions. Truth seekers will be glad they did. Those "in the know" know that there is much afoul in the air. Those who are following this story, and opt to follow my suggestion, will likely be particularly interested in the line of the poem that addresses pages 6-8, 54-57, 165, and 160-162 (especially 165 and 160-162). To those that decide to seek the truth...happy hunting!

P.S.
One last thing, the photos in the Priorities USA video are interesting. It has been relatively widely reported that Gov. Scott and candidate Romney haven't yet campaigned together in Florida. For reference see the second to last sentence of the story at the url realclearpolitics-dot-com/2012/10/07/confident_romney_rallies_thousands_in_florida_292344-dot-html .
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demtrurh says:
I think Americans have forgotten one of the main issues in this election and that is TRUST.You cannot trust brother Mitt,his whole life has been about secrecy. Himself,family and above all his religion is one big secret.If you think Bush was nontransparent,he doesn't hold a candle to Mitt.I want a President that is transparent and above all HONEST.President Obama has time and again proven himself,yes he did make a few predictions that weren't quite on the spot,but he has never given America a reason to not trust him.Romney is all about secrecy,if you don,t believe me ask him to take you to our church(the Morman church)and just let you walk around inside and through the itersanctum rooms.He showed his secrecy in Mass.,as governor and he shows it everyday on the campaign trail.
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Eco99 replies:
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Exactly, I am still astounded that the polls are even close with as dishonest as Mitt has been. Did Obama accomplish all that he said he would ... NO. But that is not a lie especially given the GOP and Mitch's statements to deny any achievements in the last 2 years. On the other hand you have Mitt who has literally said anything and everything, the text book definition of flip-flopping and distorting and distracting from his actual statements made in private.
Well if he wins, gullible Americans deserve what they get, the 1% will be happy, I certainly worry about the 47% that Mitt basically wrote off and government workers ... good luck.
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demtrurh says:
I think Americans have forgotten one of the main issues in this election and that is TRUST.You cannot trust brother Mitt,his whole life has been about secrecy. Himself,family and above all his religion is one big secret.If you think Bush was nontransparent,he doesn't hold a candle to Mitt.I want a President that is transparent and above all HONEST.President Obama has time and again proven himself,yes he did make a few predictions that weren't quite on the spot,but he has never given America a reason to not trust him.Romney is all about secrecy,if you don,t believe me ask him to take you to our church(the Morman church)and just let you walk around inside and through the itersanctum rooms.He showed his secrecy in Mass.,as governor and he shows it everyday on the campaign trail.
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nonpolitico says:
When you think about it, this election is (or should be) about the $Trillion dollar MESS that the WORLD is in, with USA also sharing.
One economist...talking about Europe....stated that all the debts of ALL the EU Nations are SO LARGE that the very possibility (not probability) of their EVER being repaid is in great doubt!
Perhaps we could get the same economist to look at the Dollar!
So what do politicians DO?? (All Parties)!
They lie, they obfuscate, they blame the other guy, the other party, the media, the religious, the non religious, (you choose), but they do not ever address the CONCERNS OF THE CITIZENS.
Really I DO NOT PERSONALLY CARE whether the participants bomb during their talks, or look like fools (that is usually a given anyhow).
Every citizen KNOWS their own personal position.
Politicians need to get POLLSTERS to tell them what their "position" is on a daily basis.
Roll on November. Let`s VOTE FOR CHANGE
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endrepubs says:
I still want to see Romney's tax returns. No one should ever be President without releasing 10 years of returns.
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RantingLoons says:
Ah, forgot I was on the Obama "fan" network - no actual news here...
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Eco99 replies:
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Well Fox News does need a competitor to balance things out.
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GOP-R--Con-Men says:
I hope President Obama talks about economic patriotism and examples like Sensata which was earning record profits by the way. I hope he talks about the disconnect beteen workers earning record profits for companies yet companies are no increasing wages nor hiring but moving more and more jobs overseas. I hope he talks about the fact that taxpayers are paying Bain the cost of moving jobs overseas yet republicans and Romney does not want to end and it but voters can make the choice to end it by re electing him and a new congress.
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RantingLoons replies:
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Wow - how many wrong-headed DNC talking points can you get into one post. It has been proven many times that Obama was WRONG - there is no special tax payer funded bonus for companies moving jobs overseas. Companies are allowed to take as business expenses the cost of running a business which included relocating, whether that be next door, another state, or another country.

In addition, why don't we talk about the taxpayer funding of the UAW (not the auto industry, JUST the UAW)? How about the fact we are out almost $50B that Obama gave to the UAW that we will only see if GM doubles its stock price?

How about the payoffs to companies of Obama supporters like Solyndra, or that great work at A123 that is being pursued by a Chinese company that will move the jobs over to China (after the taxpayer help)? Or how about the latest battery maker where people are playing games using taxpayer subsidies because Obama pushed a product for which there are no buyers? Do those sound like good talking points?
Eco99 replies:
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Well how many GOP talking points can you use Rant? Solyndra was just one company, the Congressional Budget Office states that the Green Stimulus created or saved between 1.2 million and and 3.3 million jobs and of all the money only ~ 2% failed and only 4 of the 23 companies that received the money have been sold or have went bankrupt. I think that is a good thing or would you have rathered those jobs go away.
In any event this money is just less than 10% of the subsidies given to Big Oil the most profitable companies in history.
You also bring up the UAW (which also saved jobs) but failed to mention the money handed out to the Big Banks that W did. But in your mind I guess everything the GOP does is good and everything the Dems do is bad. Spoken like a true hypocrite.
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Necroscope84 says:
Here's what Mitt believes in.

http://www.youtube.com/watch?v=2x2W4GhSLlQ&feature=youtu.be
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GOP-R--Con-Men says:
Let's see some testimonials from Sensata employees on how Romney & Bain have fired all 170 of them while forcing them to train the Chinese employees they have lost their jobs too.
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GOP-R--Con-Men replies:
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Sensata is in Freeport,IL Google it.
absolute313 replies:
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wrong it's in Attleboro, MA 02703 529 Pleasant Street
(508) 236-3800
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tikanga says:
Waste the time they already tried this tactic before the first debate, America didn't by it that is why Romney is ahead in polls. DEM"S in panic mode only few days to go President Obama better start redistributing what he has left to his unsuccessful campaign with his DEMONIZING Romney as a incumbent person to be elected President. Its been 2 debate and Romney still leads.
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