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"The Voice's" ratings benefit from Super Bowl lead-in
From left to right, Blake Shelton, Christina Aguilera, Cee Lo Green and Adam Levine on NBC's "The Voice."
(Credit: Lewis Jacobs/NBC)(CBS) "The Voice," NBC's popular singing reality competition show, drew a household rating of 19.4 when it played after the Super Bowl on Sunday - a 27 percent gain from when Fox aired "Glee" after the 2011 Super Bowl, reports the Hollywood Reporter.
Read More: "The Voice" returns for a second season
"The Voice's" ratings were boosted thanks to NBC's telecast of Super Bowl XLVI, which set a record as the third most-watched NFL broadcast of all time, with a 47.8 rating and 71 share, Nielsen Media Research said Monday.
The rating of the New York Giant's victory over the New England Patriots was less than 1 percent shy of the record tied by last year's Super Bowl.
The rating is the percentage of television households tuned to a broadcast, and the share is the percentage of homes watching among those with TVs on at the time.
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