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Old Spice Pitchman Isaiah Mustafa is on a Motorcycle, Man
Old Spice Guy Isaiah Mustafa (Old Spice)
NEW YORK (CBS/AP) The Old Spice Guy, ex-football player Isaiah Mustafa, is back in a sequel to the popular, fast-paced commercial that concluded with the line: "I'm on a horse."
The version launched Wednesday takes the shirtless hunk from beach to motorcycle.
Mustafa says he was going for the smooth charm and self-confidence of actors such as Robert Wagner, James Brolin and Adam West.
What, no Billy Dee Williams?
In the 32-second advert, Mustafa interchanges from beach towel to mountain logging to kitchen super-husband then effortlessly glides down a waterfall like a deity saying, "Swan dive into the best night of your life," eventually closing on a motorcycle.
Trendy marketing and new, youth-oriented products have brought the seven-decade-old Procter & Gamble Co. brand an updated image and improved sales. Over 11 million fans checked out the "Smell Like A Man, Man" campaign online and garnered the 36-year-old actor a talent deal with NBC.
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