By

John Dickerson /

CBS News/ March 19, 2013, 8:33 AM

The GOP's anguished attempts at reinvention

Republican National Committee Chairman Reince Priebus appears on the March 17th edition of "Face the Nation."

Republican National Committee Chairman Reince Priebus appears on the March 17th edition of "Face the Nation." / CBS News/CHRIS USHER


This post originally appeared on Slate.

If the first step to recovery is admitting you have problem, then can you speed the process by being really frank about it? The Republican National Committee is testing this theory. The RNC "autopsy" on the 2012 election is a bracing critique. Formally known as the "Growth and Opportunity Project," its authors say that at the national level, Republicans turn off all but the most faithful. It sharpens its critique by quoting focus groups of former Republicans who described the party as "scary," "narrow minded," "out of touch," and as the party of "stuffy, old men." If they admit it all now, and fast, they'll be on the road to recovery in time for 2016

Unless Republicans broaden the base of the party by reaching out to minorities, women, and young voters in new ways, says the report, "it will be increasingly difficult for Republicans to win another presidential election in the near future." Do you disagree? If you do, it might be because you're cocooned in a party that has become expert in "how to provide ideological reinforcement to like-minded people" but has long lost the ability to persuade anyone who isn't already an elephant-pin-wearing member.

The 100-page document, compiled by veteran Republican operatives, including former party chairman and Mississippi Gov. Haley Barbour and George Bush's press secretary Ari Fleischer, lands (thump!) in the middle of a raucous debate.* What does the Republican Party stand for? How much must it change? Who knows the way out of the wilderness? Is it the noble but undisciplined grassroots, or the professional class of strategists, pollsters, and operatives? For three days last week, at the Conservative Political Action Conference, movement conservatives lashed out at the consultants and establishment toadies who have sold out their cause by watering down conservatism. And as if on cue--affirming their every fear--the RNC produced this report. On almost every issue the report addresses--minority outreach, the primary schedule, and the importance of quantitative analysis over conservative gut checks--the RNC autopsy reads like the party establishment's manual for reasserting its control over the party.

What makes this moment in Republican politics so fascinating is that the central issues of political life are up for grabs. What do people want from their government? What should the government try to be--something that helps them with their problems or something that gets out of the way and lets them lead their lives? The answer of course is both, but the Republican Party is having difficulty finding the balance. Forces that once bound them together are disintegrating. President Obama is no longer a unifying enemy and the GOP has no clear and obvious future frontrunner to show them the way.

The issues are familiar and date back to the origin story of the modern GOP. "I am impatient with those Republicans who after the last election rushed into print saying, 'We must broaden the base of our party,' " said Ronald Reagan in 1975. "What they meant was to fuzz up and blur even more the differences between ourselves and our opponents."

That same sentiment is alive today among conservatives who are apt to read the report's call for a "more welcoming conservatism," as an attempt to water down ideology that should be celebrated.

Rand Paul wants to modernize the Republican Party, too. He called it "stale and moss-covered" last week at CPAC. His political pitch is very similar to Reagan's from long ago. The voters to reach for are the ones who have become disgusted by politics and don't even bother to vote. So, offer them a clear choice. "If we are going to have a Republican Party that can win, liberty needs to be the backbone of the GOP," he said. "There are millions of Americans, young and old, native and immigrant, black, white, and brown, who simply seek to live free, free to practice their religion, free to choose where they send their kids to school, free to choose their own health care, free to keep the fruit of their own labor, free to live without government constantly being on their back."

The new RNC strategy document is moving in the other direction. It argues against the constant talk of cutting spending and argues that GOP candidates should support a more activist vision of government. "To people who are flat on their back, unemployed or disabled and in need of help," say the authors, "they do not care if the help comes from the private sector or the government--they just want help." (The dreaded pollsters have support for this notion).

When talking about trying to attract more women voters, the report cites the liberal Center for American Progress as an authority. CAP's poll said the second most important issue for women voters in 2012 was choosing "a candidate who will fight for them." The report continues: "Our candidates, spokespeople and staff need to use language that addresses concerns that are on women's minds in order to let them know we are fighting for them."

Paul is making a case for how his principle can be good politics. The RNC report starts by reading the political landscape and then fitting the politics on that slope. But that doesn't mean surrendering one's principles, argue the report's authors. They have a model for the kind of politically savvy conservatives who have found a synthesis between principle and electoral success: the GOP's 30 elected governors. When Scott Walker talks about fighting for the middle class, it doesn't sound conspiratorial. "People in the middle need to feel that someone is fighting for them. They want someone who will fundamentally look out for them as a voter."

The authors of the report say they are not a policy committee, so while the report is very specific about the need to hire more female spokespeople, demographic sensitivity courses for candidates, and a program to train ethnic conservatives, it is silent on what kinds of policies might actually appeal to the groups the GOP needs to target. That makes the suggestions often feel unreal. It's much like my plan for being a successful novelist. It includes millions of readers and sold-out book events in big cities across the land. That's all fine, but I'm just not sure how to write the book. The authors say the GOP is woefully out of touch with younger voters and that those voters care about civil rights. What they're talking about is greater support for same-sex marriage, but they dare not speak its name.

One policy idea is too electorally important to ignore, however. "We must embrace and champion comprehensive immigration reform," write the authors. "If we do not, our Party's appeal will continue to shrink to its core constituencies only." They argue that Hispanic voters will not open their ears to hear other GOP policies if this impediment is not removed. This fact is considered such an accepted truth it is presented with no evidence.

The mix between principle and political expediency is a strange alchemy, and it takes place inside the hearts and minds of the politician (those who have both). What movement conservatives are worrying about is that the Republican Party establishment is institutionalizing the GOP's capitulation on core beliefs by setting up rules that discourage the grassroots and empower the consultants. That's what was behind the repeated attacks on strategists at this year's CPAC. "Now is the time to furlough the consultants and tune out the pollsters!" said Sarah Palin. "Send the focus groups home and toss the political scripts because if we truly know what we believe, we don't need professionals to tell us!"

Conservatives are right to be suspicious of an overreliance on numerology. It is a favorite tool of the professionals, not the grassroots. If the party orientation turns toward hitting certain targets among voter groups like Hispanics, Asians, and women, the strategists and number crunchers will just try to hit those targets and make the numbers go up. It institutionalizes the political targets over principle.

The report's section labeled "campaign mechanics" calls for an entire rewrite of the Republican playbook based on "a new culture driven by data, technology, analytics, and personal contact." If this happens, it will only further empower the college of political Beltway elites and encourage groupthink. Of course, grassroots heroes won't like the sound of providing data-based arguments over folk wisdom and wit. Then again, echoing the momentary passions of the crowd might sound good on talk radio but turn off the kinds of voters you need to actually win elections.

The report also calls for a shorter primary season and fewer debates. The idea is to keep the party nominee from getting too bloodied during the process, thus weakening him or her for the general election. But debates and multiple contests--particularly in caucuses where long-shot candidates got to know the voters--helped insurgent candidates. The problem, say GOP donors and strategists, is that caucus contests made up of only the most ardent conservatives distort the race when a pet-rock candidate begins to seem viable.

Though the results of the 2012 GOP autopsy were financed by the party, that doesn't mean they'll be adopted. Some of the structural changes will depend on votes within the Republican National Committee and the thematic changes will rely on a person who can lead the party. Right now Republicans don't have a national leader, and they probably won't until the next presidential campaign. So we won't really know whether the findings of this autopsy will survive or not, at least not until GOP first finds itself a body.

More from Slate:

Ain't No Party Like A Rebranding Party
he GOP, Now With Less Crazy
Is George Will Homophobic?

© 2013 CBS Interactive Inc. All Rights Reserved.
26 Comments Add a Comment
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GOP-R--Con-Men says:
The following post captures the scam the GOP is trying it bears repeating.

Itwas orginally posted by obwan222 March 18, 2013

The GOP problem...

...how do we convince these suckers that we're on their side even though all facts have historically shown we don't give a crap about any of them - just their votes.
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FOX_PARROTS_LIE replies:
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That's the job of the republican propaganda network that makes sure there are plenty of forwarded e-mails full of lies and deceptions going around, just to incite more hate and discontent!
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iam4honesty says:
You can put a fresh coat of paint on an outhouse, but it still has the same crap inside.
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FOX_PARROTS_LIE replies:
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Exactly, and absolutely none of the "fixes" that reince priebus is suggesting due to the "autopsy," will change America's view of the party of "scary, narrow-minded, out of touch, grumpy, old men."
lacadem replies:
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Will someone please pass the TP?
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antoniof123 says:
I remember in 2010 en that one Republican senator said you can govern from hate and anger.

They didn't listen now they are trying to tell everyone they changed.

Good luck GOP you reap what you sow and you seeds have been planted deep.
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GOP-R--Con-Men says:
Michael Steele African American RNC Chairman was fired after picking up landslide victories in 2010. Reince Preibus gets rehired losing election after election in 2013. Thank goodness for the good ole boy affirmative action network for unqualified whites. We Democrats love Priebus the simpleton at the helm of the RNC.
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GOP-R--Con-Men replies:
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Typo: That should read elections of 2012.
FOX_PARROTS_LIE replies:
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Yeah, that made no sense to give Michael Steele the boot, hire reince priebus, and keep him for all his failures.
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BWB2020 says:
Here, in a nutshell, is the GOP's problem.

Ever since the racist Dixiecrats jumped ship in the 60s, to vote GOP, the party has been taken over by those whose agenda is only called "conservative" but is actually fascist, racist, homophobic, and worshiping of aristocracy.

These core tenets have become the center of the GOP, and they have spent decades and billions selling these ideas to their core.

Well, their core is no longer the majority in America, and no matter how many disguises and dressings they put on it, they will never convince those upon whom the GOP has vented its virulent hatred over the last half century, that the GOP all of a sudden has their interests and well being at heart.

You might as well try to re-brand the Nazi party with "kinder, gentler" talk, and then try to convince Jews to vote for them.

Won't work, forget it. What they are trying to "conserve" is that which America has rejected. It certainly isn't money, as much as they throw away on pointless and illegal genocide around the world.

The GOP's last 50 years of history is replete with the harm they wish to inflict upon others, no one with any sense will vote for their anti-humanist agenda, except for other ASPD-afflicted miscreants.

The so-called "social conservative" is toast, and I say good riddance to bad rubbish.

Let them rot in the septic tank of history where they have been long overdue.
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FOX_PARROTS_LIE replies:
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Yes, as social attitudes and demographics continue to change rapidly in America, the GOP social conservatives are a loud screeching minority that continue to fall by the wayside.
lacadem replies:
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To the party agenda list in the second paragraph, please add theocratic. It is one of the biggest problems that they do not want to discuss. It rules their abhorrent issues with women, gays, science, education, etc. Listening to Priebus on Chuck Todd this morning, we are again reminded that no matter how much you change your "message," the far right TP will be there to "primary" any centrists who want to work for the common good. How quickly he spouted the "one man, one woman" talking point. It all leads back to the deep underlayer of fundamentalist theocrats who are hard at work to undermine the separation of church and state.
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jdsonice says:
The republican party is basically a bunch of sad old white men dreaming of the good old days. Then the world changed on them. The color of their skin and their sex no long protected them. But they refused to change. So they were doomed. And they tried to put on new makeup but the world will see through this facade and they will loose.
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FOX_PARROTS_LIE replies:
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No, trying to repackage the box of cereal without changing the ingredients, still leaves the GOP with a party that even republican voters say is, "scary, narrow-minded, out of touch," and the party of "stuffy, old, grumpy men."
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GOP-R--Con-Men says:
Please watch the HBO documentary AMERICAN WINTER when it re-airs. Maybe some of you will see the damage republican unyielding, unrelenting, sabotaging obstruction has done to America and the populace. And why many of us hate the GOP for their treasonous war on ordinary Americans.
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jdsonice replies:
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Could not have said it better.
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FOX_PARROTS_LIE says:
TWMAT311 says: "When you see them turning against their own - who may actually be talking sense - it shows their core problem; confusing 'adherence to principles' with blind following of a dead or losing doctrine".



Yes, I certainly doubt the party that even republican voters see as a party of "scary, narrow minded, out-of-touch, grumpy old men," will do much more than 'try' to repackage the cereal box full of Monsanto death, without changing the ingredients at all.
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FOX_PARROTS_LIE says:
Sorry reince, but none of your "fixes" are going to help a bit, with a party that even republican voters see as a party of "scary, narrow minded, out-of-touch, grumpy old men."
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twmat311 says:
Palin: "if we truly know what we believe, we don't need professionals to tell us!" That's actually a great statement, and at the same time, quite loaded. Out of context it's very true - and has merit.

Unfortunately, when stated in context with what some of the GOP rank and file don't want to hear, it kind of turns into "don't get smart with us, we know what we know!" When you see them turning against their own - who may actually be talking sense - it shows their core problem; confusing "adherence to principles" with blind following of a dead or losing doctrine.
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FOX_PARROTS_LIE replies:
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MORTAR replies: "Unfortunately, the GOP hasn't adhered to its principles in quite a LONG time."



Sure it has -- it's been placating all you social conservatives from the religious right that morphed into the tea potty!
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