By

Steve Chaggaris, Robert Hendin /

CBS News/ March 18, 2013, 6:58 AM

GOP calls 2012 "a wakeup call"; vows outreach, reform

Today, the Republican National Committee will unveil a detailed report - a post-mortem, if you will - attempting to explain the GOP's failures in the 2012 election and lay out recommendations to try to improve the party's electoral fortunes.

The RNC's chairman, Reince Priebus, laid out many of the report's conclusions on "Face the Nation" Sunday, telling Bob Schieffer, "This is unprecedented, and it's something we had to do."

Citing the drubbing Mitt Romney took among women and Latino voters last November, Priebus vows the GOP will make a concerted effort to reach out to those groups, among others. President Obama won Latinos 71-29 percent, according to national exit polls, and won single women by 36 points and women overall by 11 points.

Women are not a 'coalition,'" the report said. "They represent more than half the voting population in the country, and our inability to win their votes is losing us elections."

With regards to Latinos, the report pays particular attention to the immigration issue and the Republican Party's messaging surrounding it.

"[I]f Hispanic Americans perceive that a GOP nominee or candidate does not want them in the United States (i.e. self-deportation), they will not pay attention to our next sentence," the report said, adding that the party needs to "embrace and champion comprehensive immigration reform."

Interestingly, the mention of "self-deportation" is a direct reference to Romney's stance on immigration, one that many observers suggest was the reason for his poor showing among Latinos.

The report went on to say, "The Republican Party is one of tolerance and respect, and we need to ensure that the tone of our message is always reflective of these core principles. In the modern media environment a poorly phrased argument or out-of-context statement can spiral out of control and reflect poorly on the Party as a whole."

While this was listed as a "recommendation" under the Hispanics section of the report, it's also relevant in light of Missouri Senate candidate Todd Akin's comments about "legitimate rape" last summer, which did no favors for Republicans among women and was to blame for Akin's loss in November.

Outreach to Latinos, women and other groups will ultimately help the party overcome messaging problems such as Akin's and Romney's, Priebus argued.

"If you're not in the community, if you're not talking to people and the level of familiarity isn't there, then things -- silly things like Todd Akin and some of the goofy things that are said, the caricature becomes true if you're not there," he said on "Face the Nation."

"If we have unscripted moments and no relationship to explain anything, obviously, I believe you're a sitting duck," Priebus said.

Some of those moments led to some harsh criticism of the party from focus groups conducted for the review.

Priebus, in quoting some of the responses, said: "We're a little too bit mass focused and not focused on people's hearts that we don't relate to I think, average Americans more than we should. Stuffy old guys too much and it really is painful to hear, because reality is we have a very young party. 

"You just had Paul Ryan on ["Face the Nation"] he's 42. Marco Rubio, Scott Walker, Chris Christie, Nikki Haley, I mean it's a young party. But it just kind of shows you we've done a really lousy job of branding and marketing who we are."


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176 Comments Add a Comment
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bobw101 says:
BenJordon80 replies:

Anyone with google can search your first paragraph and easily find that you did not write it.

Why are you doubling down on your lies?


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Just what I thought, go away little leftist punk.
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ajain31 says:
All over the country where there is GOP control of the State Houses and the Governorship the GOP is implementing anti-women policies like Anti-abortion, anti-contraception, anti-Hispanic and supporting Gun ownership and voting against Gun Reform. How can the GOP ever dream of making a comeback in Federal Elections EVER!!
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bobw101 replies:
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The ignorance of the american public never ceases to amaze me.
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bobw101 says:
BenJordon80 replies:

Yeah you plagiarized a whole bunch of stuff.

Now you're compounding the problem by lying about it.

What a loser.

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Prove it, you piece of leftist filth, or shut up.
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harv823 says:
The GOP wants to take our country back 200 years to 1813. They want this country to go backwards, while the Democrats want to continue moving this country forward.
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TimeToEvolve says:
The basic problem with the GOP is that they don't like children, gays, minorities, women and workers. Other than that they are great :)
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harv823 says:
GOP= Greedy Old Plutocrats !
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TimeToEvolve replies:
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Grand Oil Party
Gay Old Perverts
Government of Pigs
Greed Over People
GOP-R--Con-Men replies:
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Greedy One Percenters
Greedy Old Plutocrats
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pitai says:
I'm all for cooperation and moderation and would gladly support the GOP but certainly not in its present state with the Bachman-Palin crowd, these empty heads only good for radicals slogans. Not one single governing solution, EVER. Secondly not ever with the current party leadership with their constant, sometimes disguise, refusal to cooperate.They speak for a tiny portion of the electorate and sells hot air to the rest.The current leadership is extremely weak.Their test is coming in the way Jebb Bush's ideas will be received.I'm not ideologically link to any party but look for the common good. At present the GOP and its leadership is repugnant.
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johnlockesghost says:
If republicans want to fashion themselves after the democrats, one might as well cast their vote for the real thing than for a poor imitation. R.I.P. GOP.
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bobw101 says:
FOX_PARROTS_LIE replies:

Sure bobby -- if you're in the top 1%, but with stagnant wages for the middle class, none of your ideas would work for the other 99%.

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You don't want free market ideas that work, you and your ilk only want to take money from people you determine have to much, to pay for services you feel are your god given right.
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cubscout09 replies:
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"free market"? Google British East India Company (of Boston Tea Party Fame) to see why that is not going to work.
bobw101 replies:
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cubscout09, open up the markets, see what happens...When markets open prices always come down.
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1pheasant1 says:
How will the GOP ever re-brand when CBSNews has open comments on stories, such as: Steubenville rape, Hillary and same-sex marriage, and the History channel's Satan portrayal. Their base can't resist putting their foot in their mouth.
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ajain31 replies:
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Yes GOP is dead Federally for two more cycles in 2016 and 2020 because we are going to have the first FEMALE President Hillary Rodham Clinton!
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