By

Brian Montopoli /

CBS News/ November 7, 2012, 2:58 PM

After Romney loss, GOP soul searching begins

Romney supporters Rodney Paseka (L) and Gary Fox watch the returns during an election night watch party at The Venetian on November 6, 2012 in Las Vegas, Nevada.

Romney supporters Rodney Paseka (L) and Gary Fox watch the returns during an election night watch party at The Venetian on November 6, 2012 in Las Vegas, Nevada. / David Becker

Mitt Romney's loss on Tuesday laid bare a Republican demographic problem that, if not addressed, could transform the GOP into a permanent minority party.

Romney dominated among white voters, who made up 72 percent of the electorate: He won that group by 20 percentage points, according to the national exit poll. But he was crushed among Latinos, who broke for President Obama 71 percent to 27 percent.

The former group is shrinking as a portion of the electorate. In 1988, they were 85 percent of all voters. By the year 2000, that was down to 81 percent. It's fallen nine more points since them. The Latino population, meanwhile, is growing at a staggering pace: Latinos accounted for more than half of the U.S. population increase between 2000 and 2010, according to the 2010 census. The black and Asian vote, which also broke overwhelmingly for the president, is also growing. Blacks were 13 percent of the electorate this year, up from 10 percent in 1988; Asians have risen from one percent of the electorate to three percent over the past two decades.

It's a demographic reality that already has some Republicans calling for a new course in the wake of Romney's defeat.

"The conservative movement should have particular appeal to people in minority and immigrant communities who are trying to make it, and Republicans need to work harder than ever to communicate our beliefs to them," said Florida Sen. Marco Rubio.

Play Video

Cruz: Amnesty is not the answer to immigration

On "CBS This Morning" today, newly-elected Texas Republican Sen. Ted Cruz argued that "the values in the Hispanic community are fundamentally conservative, but you've got to have candidates that connect with that community in a real and genuine way and communicate that the values between the candidate and the community are one and the same."

Romney's weakness among Latinos cost him dearly in the battleground states of Nevada, Colorado, Virginia and Florida; if future Republican candidates don't perform better among that group, red states like Arizona and even Texas are on a path to become battlegrounds themselves.

"Immigration has caused the Republican Party to leave votes on the table," Gary Segura of Latino Decisions said Wednesday. Pointing to the president's margin of victory, he argued that "For the first time in American history, the Latino vote can plausibly claim to be nationally decisive."

The GOP's demographic problems don't just break down along racial lines. Voters under 30 supported the president 60 percent to 37 percent, and voters between 30 and 44 years old backed Mr. Obama by seven percentage points. Some of these voters may become more conservative as they grow older. But rapidly shifting views suggest they almost certainly will not embrace the GOP's opposition to same-sex marriage. And young women, who overwhelmingly backed the president, will most likely continue to oppose Republicans when it comes to access to contraceptive health care coverage and abortion rights. Al Cardenas, the head of the American Conservative Union, bluntly told Politico that his party "needs to realize that it's too old and too white and too male and it needs to figure out how to catch up with the demographics of the country before it's too late."

The question now facing Republicans is whether they shift toward the middle or instead try to appeal to growing demographic groups while staying planted firmly on the right side of the political spectrum. There are those who will look at the past two presidential cycles, in which relatively moderate Republican nominees fell short, and conclude that the party needs to nominate a true believer willing to stand behind core conservative principles. Rubio, who is already being discussed as a leading 2016 presidential contender, is the kind of candidate that could energize those who want to reach out to new types of voters without abandoning the party's beliefs.

John Hudak of the Brookings Institution argues that the best past forward for the GOP is to move - slowly - toward positions that hold appeal for groups that voted for Mr. Obama this year.

"If they move too quickly to the middle, it's going to alienate a lot of people in their party," he said. Fifty-nine percent of voters in the exit poll said abortion should be legal, but if Republicans suddenly embrace abortion rights, evangelicals and values voters could abandon the GOP. If they shift leftward too quickly on fiscal issues, it could prompt Tea Partiers and libertarians to do the same.

Hudak said the GOP's handling of same-sex marriage provides a template. In the 2004 election, Republicans used opposition to same-sex marriage to drive voters to the polls. But as attitudes shifted, Republicans for the most part simply stopped talking about the issue.

"That's the first step to neutralizing these social issues," he said. "It's not to change your mind. It's just to not speak your mind. And that way people can think this isn't that aggressive party anymore, and it opens the door for them to vote for you based on other issues."

"It's definitely a challenge," Hudak added, "but I don't think it's insurmountable."

© 2012 CBS Interactive Inc. All Rights Reserved.
760 Comments Add a Comment
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DevinTexas says:
Are thre much souls to search from the R-Souls left in the Republican party? (R=Republican)
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Vesta25 says:
Excellent commentary LibraryMax! I actually stole it for one of my political group sites but I gave you credit! :)
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audemus says:
Disconnected and out of touch to the bitter end (which it just might be), they never saw it coming....
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factory23 says:
The republican PARTY ARE A BUNCH OF LIARS AND RACIST. A CIVIL WAR WAS AVERTED, BECAUSE OF THEIR LOSS.I DONOT SEE ANY CHANGE IN THEM IN THIS CENTURY. THEY ARE A DISGRACE TO THE HUMAN RACE.
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walkthetalk says:
Well i guess you might say that i wasn't exactly born just yesterday so i already knew those tremondous, extraordinary, gargantuan, stupendous, humongous, enormous, prodigious, and portentous e.g. words several decades before the pathetic and maloderous internet was even conceived.
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TimeToEvolve says:
Nothing will change until most of us recognize the enemy within. Giant corporations run America and we all run happily to their superstores to shop. They set it up so that could run the election through their corporate lobbyists, they made the election machine and own the media and military.

We need to wake up and shop local, organic, and small business
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smax_321 replies:
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what
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librarymax says:
If John Huntsman had been nominated, he would have run a dull but intelligent campaign. He would have talked about real issues and real solutions and the Obama campaign would have been able to follow suit (instead of deflecting lies about how Romney saved the auto industry, etc.). And that would have been great. We are approaching "fiscal cliff" and it would have been good to have had a serious discussion about it. I won't miss the Bush tax cuts (even for the middle class), but sequestration is going to have some serious consequences for the economy and for the nation.

We need two honorable and responsible parties in this country, and right now we have only one, the Democratic Party. I do not refer to everyone who voted Republican, but the people who run the Republican party and set the tone have set a tone of hyperpartisanship and magical thinking that does a great disservice to this country. We need two legitimate parties so we can have a real debate about the issues of the day - not nonsense like birtherism and legitimate rape and five trillion dollar tax cuts that magically balance the budget.
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TimeToEvolve replies:
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Actually we need a SECOND political party. We now have the Top 1% Party and we need a 99% Party. It's that simple.
awenshok replies:
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"We need two honorable and responsible parties in this country..."
Actually, we have at least four, two within each (ignoring, of course the parties that focus on prolonging the life of snowmen, those that want all toilet seats made of birch..you get the idea). Unusual for Republicans is the visibility of theirs, the TEA Party. But in keeping with the normal chaos of the Democrat Party, the extremists are less vocal, less well known than the nutballs on the Republican, but, just as nuts.
The solution, the way to solving the 'gridlock'would require Boehner, who's just about pickled himself with his frustration at having to allow non-representative behavior and actions control the House of Representatives, completely reject Cantor and wrap them in political barbed wire. Now, he may not have the stomach for this, but it would bring a NEW Republican Party into being. The GOP would actually return to being Grand, could strike POLITICAL bargains with more moderate, less shrill voices on the left and essentially 'create' a coalition party that could get things done.
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librarymax says:
If John Huntsman had been nominated, he would have run a dull but intelligent campaign. He would have talked about real issues and real solutions and the Obama campaign would have been able to follow suit (instead of deflecting lies about how Romney saved the auto industry, etc.). And that would have been great. We are approaching "fiscal cliff" and it would have been good to have had a serious discussion about it. I won't miss the Bush tax cuts (even for the middle class), but sequestration is going to have some serious consequences for the economy and for the nation.

We need two honorable and responsible parties in this country, and right now we have only one, the Democratic Party. I do not refer to everyone who voted Republican, but the people who run the Republican party and set the tone have set a tone of hyperpartisanship and magical thinking that does a great disservice to this country. We need two legitimate parties so we can have a real debate about the issues of the day - not nonsense like birtherism and legitimate rape and five trillion dollar tax cuts that magically balance the budget.
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MSBassSinger1 says:
Just as in 2008, it was no secret that McCain would lose, the same was true in 2012 of Romney. Rockefeller Republican'ts simply cannot win national office. Conservatives can, but Romney was no conservative.

Until the Republican Party stops actively working against conservatives in the primaries, and allow conservatives to win in an open competition, we will not have a Republican President.


The Republican Party does nto need to reach out to groups, like the Democrat Party does. That is divisive politics that the Democrats have down to perfection.

Instead, the Republican Pary needs to join the 21st century, use the media forms that reach the most Americans, and talk inclusively of how we - of various colors, national origin, religions - are Americans with a common American culture. Appeal to the American pride and "can do" attitude in most Americans. That approach will reach women, people of color, recent immigrants, and those who already lean Republican.

But the solutions offered need to be specific, and truly conservative across the board. Offer a positive vision of what America can be if we pull together as Americans, sharing a common traditional American culture.
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retiredgustav replies:
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In the next election I predict the republicans will choose someone extremely conservative and once again they will loose. Most people I know are fiscal conservatives and social liberal. In other words balance the budget and keep your nose out of my womb and bedroom.
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rksharma-2009 says:
Really, soul searching. Tell GOP, GOP did not have soul, so don't waste time for searching that did not exist to start with.
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DevinTexas replies:
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Are there much souls to search from the R-Souls left in the Republican Party? (R= Republican)!
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