By

Leigh Ann Caldwell /

CBS News/ October 9, 2012, 11:30 AM

New ad continues to hit Obama on unemployment, even after rate drops

President Obama at campaign event Sunday, Oct. 7, 2012, in Los Angeles, Calif.

President Obama at campaign event Sunday, Oct. 7, 2012, in Los Angeles, Calif. / AP Photo/Mark J. Terrill

As the unemployment rate fell to 7.8 percent last month, a new TV ad by the pro-Mitt Romney super PAC Restore Our Future ignores the statistic and refers to "the new normal" of "over 8 percent unemployment."

"Welcome to the new normal, where over 8 percent unemployment is 'doing fine' and millions of Americans have simply given up," the narrator says, referring to President Obama's remark from earlier this year that the private sector is "doing fine."

"[W]e're told we're going forward, even as we fall further behind. This is the new normal. This is President Obama's economy," the ad says.

The $6.3 million buy is set to run in Florida, Iowa and Virginia. Of those three battleground states, only Florida suffers from unemployment above 8 percent. Virginia and Iowa have unemployment rates below 6 percent.

After the new unemployment numbers were released on Friday, Romney tweaked his message from repeatedly pointing out the "43 straight months" of unemployment above 8 percent to saying that Mr. Obama has led with more months of 8 percent unemployment than any president in 60 years.

"I just read that if you look back 60 years, and you look at all the months we had with unemployment about 8 percent before President Obama, there were 39 months in all 60 years with unemployment above 8 percent. With this president, there've been 43 months under one president alone," Romney said in Newport News, Va.

The statistic obviously does not include the Great Depression, where unemployment was above 15 percent for nearly the entire 1930s; the recession of the 2000s is widely considered the worst U.S. economic scenario since the Depression.

© 2012 CBS Interactive Inc. All Rights Reserved.
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    Leigh Ann Caldwell is a political reporter for CBSNews.com.

13 Comments Add a Comment
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GOP-R--Con-Men says:
Funny how no republican supporter can cite any republican policy, bill/legislation that favors ordinary Americans over corporations, big oil, big pharma and the super rich. That questions has been asked for months and NO ONE HAS ANSWERED It YET.
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Protect_US_Jobs says:
If they (Both Parties) don't start addressing the real problems in our country like "out-sourcing", illegal immigration and the out of control costs of health care insurance, by the next election - American citizens may just have to run a nation-wide campaign to vote every single incumbent elected official out of office, so that maybe they'll finally get the message.

Wouldn't it be More Productive if Our Elected Leaders Started Working Together as AMERICANS for AMERICANS and AMERICA, instead of just bickering, stalling and posturing for the next election as democrats and republicans! The American People have had it with this unproductive BS! The sad thing is that both parties stink! Neither party is really looking out for the best interest of the US citizens who elect them and who they're supposed to represent.
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Protect_US_Jobs replies:
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Perot 1992 "Jobs getting sucked out of the country" - Many people saw it back then, but unfortunately too many people bought into the spin of "BS" that we were being sold.

YouTube - Giant Sucking Sound - Ross Perot 1992 Presidential Debate.flv

And this something that most of us already knew at that time, because it was just common sense!


You may want to check this site out: economyincrisis.org

economyincrisis.org/content/protectionism-matter-self-survival#comment-6632

economyincrisis.org/content/unethical-predatory-practices

Too bad we'll never see these types of articles in the mainstream media


It's appears that the foreign interests are influencing our media as well, just watch the ABC Nightline special on Apple's iPhone and iPad products being made in China that ends with the dramatic biased comment "That you can be the nation that lines up to make these products or the nation the lines up to buy them, but it's impossible to be both". What BS propaganda! ABC has direct ties to Apple and Foxconn.

Seems in previous elections that both parties were always able to distract and polarize voters with insignificant peripheral issues, which ended up getting most of them so caught up in the BS that they lost sight of the bigger picture.
Protect_US_Jobs replies:
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The so called "Global Market Place" is not a level playing field. Companies may have made higher profits by "out sourcing", but they've been putting middle class Americans who are a good part of the world's customer base out of work. I'm not a lefty or member of any union. I run a business that employs over 20 people and produces products that are purchased by customers that do manufacturing and packaging. I'm just an average Joe, but I've been saying this for more than 10 years now. If I can see it, so can our so called leaders (political leaders) who are beholden to the same people who are exporting our jobs.

We need to add tariffs that are proportionate to the inequities in wages and regulations in the country where the goods were produced and or where we're importing them from. We could then use the money raised by these tariffs to help companies build state of the art manufacturing plants here in the USA, which would create more jobs here at home for US citizens, which would then in turn increase our income tax revenue.

The people with all of the excuses as to why we can't or aren't willing to manufacture products here in the US are the same people who have provided us with the thinking that's gotten us into this mess in the first place.

Over the past 15-20 years, I've seen too many of our customer's close manufacturing plants here in the USA and move those plants to different countries, decimating entire areas here in OUR COUNTRY. And I'm not alone. Returning jobs to American Citizens will provide income tax revenue to OUR Government versus our government having to pay unemployment benefits to those who would be jobless instead.

Bringing manufacturing back to the US not only gives jobs to the US citizens who would be working in those manufacturing facilities, but to the people that would be working in the businesses that would spring up all around them. This should also include the safe harvesting, production and distribution of our own natural energy here in the USA, rather than paying for fuel from countries where they hate us. Let's keep that money and those jobs here in the US.

These so-called "free trade agreements" have to go. It was obvious when they were passing these agreements as to what was going to happen and sure enough it did. Our leaders had to have known this as well when they were passing these bills. It's just common sense. We also need to bring customer support services back to the United States of America and staff them with employees who are US Citizens.

The "Global Market Place" is not a level playing field! The whole idea of the tariffs is so we can pay our factory workers a decent wage and not be blown out by these other countries where they don't play by the same rules.

We may have to pay a bit more for products made here in the USA by US citizens, but at least we'll still have jobs and a future for our children.

The bottom line is that "Our Government" has to protect American industry and the jobs that those industries provide. If they do that, the rest will take care of itself.
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0bama2O12 says:
TimeToEvolve says:"You really can't cure Republicon stupid".

And anyone voting Republican is stupid.
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mikeonthebay says:
16 members of the Special Forces security team at our Embassy in Libya - a high-risk location - were cut just weeks before the attack at Benghazi that killed Ambassador Chris Stevens and 3 others. According to the unit's commander, the diplomatic staff were told "they just had to make do with less" despite expressing their legitimate concerns for their safety. Glad Obama put big bird in line for government money first
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nancy_naive says:
Why not just say it's 50%? Heck, throw in those under 18 and those retired and call 50%.

Lie. Who cares? Americans give a crap about truth anyway; especially if it involves a Kenyan-born, Socialist Muslim as the President.
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KansasCity-2012 says:
Unemployment falling to 7.8 percent in 4Q of 2012 was never unheard of in the Obama circle of economic advisory panels. The same raw data that they use to make their projections are available to the economic advisory panels that Romney uses.

As usual with campaign conduct, getting the supportive messages heard first, is what every candidate requires to establish a brand that voters will align and become loyal towards.

Romney has other credibility problems with his campaign that will surface soon.
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wennd2834 says:
Real mature...
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