By

Stephanie Condon /

CBS News/ October 5, 2012, 10:14 AM

New Romney ads tailored for must-win states


The Romney campaign today released three new ads, with two targeting specific battleground states.

In an ad targeted at Ohio voters, Mitt Romney talks directly into the camera while soft music plays in the background.

"The question Ohio families are asking is who can bring back the jobs?" he says. "Under President Obama, we've lost over half a million manufacturing jobs, and China has passed us in manufacturing."

The Republican candidate touts his "detailed" plan to create 12 million jobs, which includes producing energy in Ohio, and promises to stand up to China.

Ohio's 18 electoral votes have certainly been part of Romney's preferred path to victory, but polls there show he has an uphill battle there. A recent Quinnipiac/CBS News/NYT Times poll showed President Obama with a 10-point lead there, after a series of other polls gave Mr. Obama a lead there, Ohio now appears to be leaning blue.

Romney can win without Ohio, but that would make a handful of other swing states much more critical, including Nevada. Recent polls have shown that Mr. Obama has a slight edge there as well, in part because of strong support among Hispanic and women voters.

In Romney's second ad out today, he relies on former professional basketball player Greg Anthony to help him appeal to Nevada voters. Anthony is known in Nevada for playing at the University of Nevada at Las Vegas in addition to playing in the NBA.

"I voted for Barack Obama, thought he'd be a centrist," Anthony says in the ad. "I really lost faith in him. I'm supporting Mitt Romney--he's a no-excuse kind of guy. And I think over the last four years we've heard enough excuses. I just don't believe we can afford four more years like the last four years."

In a third, more generic ad, the campaign slams the president for the increasing federal debt.

"He's not just wasting money -- he's borrowing it, and then wasting it," a narrator says over ominous music. "We can't afford four more years."

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    Stephanie Condon is a political reporter for CBSNews.com.

2 Comments Add a Comment
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Ben37221 says:
Romney should be ashamed of himself. He is the one that have been shipping American jobs overseas, including shiner. Now he is talking about standing up to shiner. Double talker Mr. Romney. You cannot trust him.
This is the same Romney who wanted Detroit to go bankrupt. If President Obama had listen to Romney, Ohio would have lost about 800,000 additional jobs.
Thank God we have a president who refuses to let the auto industry go bankrupt. Romney is a chameleon After shipping American jobs overseas, now he is telling us that he is the one that is going to bring it back. Dishonest should be Mit Romney's middle name.
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kidwellsped replies:
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Ben37221 No, Obama should be ashamed of himself. Romney is not shipping jobs overseas - this is just another one of Obama's lies.

The auto companies did go bankrupt - what Romney wanted them to do is go bankrupt with using our tax dollars. Each and everyone went through bankruptcy and reorganized. The only difference is Obama used our tax dollars to do it! Get your facts straight!

Murdered and pathological liar should be Obama's middle name, but of course we already know his middle name is Hussein - should tell you something, don't you think?

Because Obama refused to acknowledge the dangers in Libya there are 4 innocent US citizens DEAD! They ask for help weeks before they were murdered which was denied. If Obama hadn't been on the campaign trail and read his security briefs. You want a country in which we are not safe - of shoot, we aren't safe because Obama refuses to abide by our Constitution and send the illegal aliens back where they belong! But, that's another story.

Take your head out of Obama's butt and do a little research and get your facts straight.