Clothier who dressed Elvis Presley dies in Tenn.

This 1956 photo shows singer Elvis Presley, left, being outfitted by clothier Bernard Lansky at Lansky's Men's Store in Memphis, Tenn.

Bernard Lansky, the clothing retailer who helped a young Elvis Presley establish his signature style, has died, according to his granddaughter.

Julie Lansky said the 85-year-old died Thursday at his home in Memphis, Tenn.

Lansky started his retail business in Memphis in 1946 with a $125 loan from his father, Samuel.

After World War II, the store started selling Army surplus goods. When the supply dried up, he opened a high-fashion men's store.

Lansky supplied Presley with the pink and black shirts, pegged pants, two-toned shoes and other flashy duds in the 1950s.

It's a statement to say that he dressed one of the most influential entertainers of all time," Julie Lansky said in a telephone interview. "He knew that for any entertainer, they had to look different."

Even though Presley's style changed over the years -- including sparkling jumpsuits -- he shopped at Lansky Bros. clothing store the rest of his life. Presley died at his Memphis residence, Graceland, in 1977.