Beyonce loses bid to trademark baby name Blue Ivy

Copyright 2011 Jason Merritt / Getty Images

Beyonce and her husband Jay-Z have lost a legal bid to trademark the name of their 10-month-old daughter Blue Ivy.

VIDEO:  Beyonce: I 'Definitely' Want More Kids

  The music superstar couple was denied their trademark application because a Boston event planning company has been operating under the name Blue Ivy Events since 2009, according to the Boston Herald. 

The petition to trademark Blue Ivy's name was submitted by the couple shortly after their baby was born in January because the singer reportedly wanted to launch her own baby product line bearing her daughter's name.

CHECK OUT: Celebrity Foodies

The ruling in favor of the event planning business by the U.S. Patent and Trademark Office means that Beyonce and Jay-Z have no legal rights to the name.

VIDEO: Beyonce Says She 'Loves' Changing Diapers

[JasonOjukwu]

Singling out Beyonce and her husband for protecting the economic assets of their child is not so bizarre (try looking at what David Beckham has done for the name BECKHAM). Especially if it prevents other individuals trading off their child's name. As for losing the trade mark to an events company, so WHAT? Blue Ivy is still registered under other classes that make more money in their respective industries crucially clothing and music. The licensing opportunities are good but also allow their child to move into new industries/new careers without the fear that some celebrity trademark squatter is going to charge an excessive price to access a name that only one person wants. Furthermore, there is something humanising rather than dehumanising about a parent looking out for their childs future. Intellectual property can be used to protect, defend and commercialise revenue. In this instance its protection. To quote Jessy Jay 'It's not about the money, money, money'...

[ellensmithee]

Wow, I wonder how much money Beyonce will make off her kid. Her parents made plenty off her. Family tradition.

[lonestar9000]

First Tebowing, now this. Maybe I can trademark my butt. Then I can get money from anyone whose butt resembles mine. Anything for a buck.