CBS/AP/ January 10, 2013, 10:21 AM

CES 2013: Samsung reveals phone with bendable screen

Eric Rudder, chief technical strategy officer of Microsoft, holds a prototype Windows smartphone with a flexible OLED display during Samsung's keynote address at the International Consumer Electronics Show in Las Vegas, Wednesday, Jan. 9, 2013.

Eric Rudder, chief technical strategy officer of Microsoft, holds a prototype Windows smartphone with a flexible OLED display during Samsung's keynote address at the International Consumer Electronics Show in Las Vegas, Wednesday, Jan. 9, 2013. / AP Photo/Jae C. Hong

Samsung has given the world a glimpse of a phone with a bendable screen, dubbed the Youm, suggesting that consumers may soon be able to fold up large phone or tablet screens as if they were maps.

The Korean electronics company showed off the device at a keynote speech Wednesday at the International Consumer Electronics Show in Las Vegas. The annual convention showcases the latest TVs, computers and other consumer electronic devices.

Brian Berkeley, head of Samsung Electronics Co.'s display lab in San Jose, Calif., demonstrated a phone that consists of a matchbox-sized hard enclosure, with a paper-thin, flexible color screen attached to one end. The screen doesn't appear flexible enough to fold in half like a piece of paper, but it could bend into a tube.

The company also showed a video of a future concept, with a phone-sized device that opens up like a book, revealing a tablet-sized screen inside.

The Youm uses organic light-emitting diodes, or OLEDs. Only a thin layer of these chemicals is needed to produce a bright, colorful screen. They're used in many Samsung phones already, though with glass screens. For the bendable phone, Samsung laid the chemicals over thin plastic instead of glass. That's a trick you can't pull off with liquid crystals in standard displays.

You could pack a bigger screen in your pocket. In a more conventional application, Berkeley demonstrated a phone with a display that's rigid, but bent around the edges of the device, so it can show incoming messages even with a cover over the main screen. In short, OLEDs free designers to make gadgets with curved screens.

It's tough to use a touch screen if it bends away from your finger. Flexible OLED screens have been demonstrated for years, but the OLED chemicals are extremely sensitive to oxygen, so they need to be completely sealed off from the air. Volume production of flexible displays that remain airtight has so far stumped engineers. Samsung's screens aren't yet flexible enough to fold, just bend.

Samsung didn't say anything about when flexible displays might be commercialized. According to CNET, this isn't the first time Samsung has demonstrated a flexible screen. The electronics giant showed flexible, transparent displays at International CES in 2011.

"The concept of the flexible screen has been around for some time, but it finally looks as if Samsung is really going to deliver on that technology," said Stephen Bell, an analyst with Keystone Global.

© 2013 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
10 Comments Add a Comment
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skeezix06 says:
Why? Why would you want a phone with a flexible screen? I don't see any point to this.
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HobartSchmenge says:
What kind of stupid name is Youm? Better to call it the Samsung Flippy Floppy.
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varigdc10 says:
So, what are some real uses of a phone that will do this?, first they try to minaturize everything and when they do and done everything to do it, they come up with the brillaint idea of enlarging everything once again but with the capability to be self-minaturized, amd I wrong ?
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dj_chi replies:
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It's not just phones that will use the screen. You could have screens built into your clothes that bend with your body... it can let you carry a laptop-sized screen in a fraction of the space... you can have screens attached to store displays that follow the curves of the display rather than have everything ironing board flat.

And the screens could be for other purposes than showing an interface. It could be just for fashion, like round screens in a skirt that all play their portion of a video, or an animated logo of your favorite football team.
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Marcus_Vann says:
Wait a sec. A samsung phone operating on a windows 8 mobile OS? Am i seeing the picture right?
Anyway, A bendable screen is a thing from the future, so does when Lenovo tried to release the transparent display phones in the market.
Which means it is possible to make a bendable phone, it will just require right materials and I think it will cost much. Samsung will prolly make the price higher if they will be successful in launching this "bendable phone"
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Scimajor says:
Yes but, in similar fashion to the iPhone, you'll want to put it in a protective case making it way thicker and not bendable.

Seriously though, if it's that flexible I would worry about how scratch resistant the screen is. I doubt it's covered in gorilla glass.
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GeekFreak32 says:
All but retarded comments.
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boatdocster says:
Nice phone, Bad operating system
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omnibus66 says:
Next thing you know they're going to come up with a phone that's connected with wires so calls don't get dropped. Wouldn't that be a hoot?
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marine1957 says:
Samsung?

Just what song was it that Sam sung?
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