By

Don Reisinger /

CNET/ November 7, 2012, 1:50 PM

Pixar names main building after Steve Jobs

Apple co-founder Steve Jobs has been memorialized on the Emeryville, Calif. campus of Pixar Animation Studios.

The Pixar Times reported Tuesday that the Pixar main building is now known as "The Steve Jobs Building." Pixar employee Junn Lee tweeted a picture of the building with its new name atop the entranceway.

Pixar likely wouldn't be the company it is today without Steve Jobs. In the mid-1980s, the company was having trouble staying afloat under the leadership of famed director George Lucas. After his ouster from Apple, Steve Jobs paid Lucas $5 million for Pixar's technology rights. He then invested more and more cash to finally buy out the entire company.

That cash infusion led Jobs to take on the role of Pixar's chairman. He also eventually became the company's chief executive officer. After "Toy Story" became Pixar's first mega-hit, the company took off, leading some to believe that if not for Jobs, the studio would have folded. After several subsequent film successes, Jobs sold off Pixar to Disney for $7.4 billion in 2006.

Steve Jobs died last year at the age of 56 after a long battle with cancer. In addition to receiving honors at Pixar, Jobs has also been memorialized at Apple's Cupertino, Calif., headquarters.

This article originally appeared on CNET.

© 2012 CBS Interactive Inc.. All Rights Reserved.
  • Don Reisinger

    Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems.

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hypnotoad72 says:
May the stairwell's handrail be given a name too:

"YOU'RE HOLDING IT WRONG".

Especially if the engineer screws up the design and tells the CEO about it, with said CEO doing nothing and then blaming the user...

Hey, the myth of Steve Jobs is cool.

In reality, he was a leech (dropped out of college but took from it afterward), a lousy diva (ranted at everyone he could out of what must have been his personal insecurity as a human), a thief ("Great artists steal" - an actual quote of his)... and exploited slave labor conditions so he could collect the difference as "profit" for himself. He then found excuses to (lie) about America, because he might have to drop his profit margin from 75% down to 60% in the process of becoming more ethical regarding workers and environmental standards.

Feel free to look up any of these things, for they are all true.

I'll help you out, with only one (since I could put up ten with ease):

http://www.fastcompany.com/3001441/do-steve-jobs-did-dont-follow-your-passion

It makes a great read. Here's a very small excerpt, but the whole article is enlightening:

*****

"...There is, however, a problem lurking here: When you look past the feel-good slogans and go deeper into the details (((SNIP))), the issue becomes much more complicated..."

*****

The truth will set you free.

The myth for this person, along with other "greats", all show they do what they do out of selfishness.
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