Introducing the $60, 20-year light bulb

This product image provided by Philips shows a state-of-the-art LED light bulb. / AP Photo/Philips

(AP) NEW YORK - How much would you pay for an amazing, state-of-the-art light bulb? Shoppers will be asking themselves that very question at Home Depot and other outlets starting Sunday — Earth Day — when the bulb that won a $10 million government contest goes on sale.

The bulb is the most energy-efficient yet, lasts about 20 years and is supposed to give off a pleasing, natural-looking light. But what separates it from the pack most is the price: $60.

That price reflects the cost of the components, especially the top-notch chips, or diodes, that give off the light, and is the price commercial customers will pay. But the manufacturer, Netherlands-based Philips, is discounting it right away to $50 for consumers, and working on deals with electric utilities to discount it even further, by as much as $20 to $30.

This means the bulb will cost anywhere from $20 to $60, depending on where it's found. Online, consumers will be paying $50 for each bulb, because utilities don't subsidize online sales.

Congress launched the L Prize contest in 2007, with the goal of creating a bulb to replace the standard, energy-wasting "incandescent" 60-watt bulb. The requirements were rigorous, and Philips was the only entrant. Its bulb was declared the winner last year, after a year and a half of testing. The contest stipulated that the winning bulb be sold for $22 in its first year on the market.

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In that context, the $60 price tag has raised some eyebrows. Ed Crawford, the head of Philips' U.S. lighting division, said it was always part of the plan to have utility rebates bring the price down to the $22 range.

Utilities already offer rebates on energy-saving products such as compact-fluorescent bulbs, or CFLs. In return for efforts to curb energy use, regulators allow utilities to raise their rates. The discounts are invisible to consumers — the utilities pay the stores directly.

For $25, or even $35, the bulb looks like a good investment compared to an incandescent bulb. It uses only 10 watts of power, meaning saves about $8 per year in electricity if it's used four hours a day. It's expected to last at least 30,000 hours, or 30 times longer than an incandescent. At four hours per day, that's 20 years.

But the Philips bulb is not only up against $1 incandescent bulbs. CFL are nearly as energy efficient. They use about 15 watts for 60 watts worth of light. They're much cheaper too, typically costing around $5. The Philips bulb looks odd too -the light-emitting surfaces are yellow when the bulb isn't lit, yet shine white when it is.

The Philips bulb has some advantages over a CFL: It lasts three times longer and gives off a more natural-looking light. It doesn't contain the toxic mercury vapor inside CFLs, which creates a minor hazard when they break.

Philips has been selling a cheaper, less efficient version of the L Prize bulb since 2010, and Crawford says it's done well — LEDs now account for about 20 percent of Philips' U.S. lighting sales, up from nearly zero three years ago.

Crawford credits the L Prize with pushing the company to focus research efforts on LED bulbs. The finished product may be expensive, but the technology the company developed for the prize submission has already been used successfully in its cheaper AmbientLED lights.

"It's the question we always receive: `Well gee, wouldn't the technology have developed this way without the L Prize?' I think it absolutely would have. The real question is: `How quickly would it have happened?"' Crawford said.

The company is three to five years ahead of where it would have been without the goading of the prize, he said.

The race is now on to produce LED bulbs that produce 100 watts worth of light. The incandescent equivalents are no longer made or imported, victims of a federal ban that kicked in at the beginning of the year. They're now starting to disappear from store shelves. Squeezing enough LEDs into a bulb-sized space to produce that much light is a big technical challenge — LEDs generate heat, which destroys them over time unless they're well-cooled.

Incandescent bulbs of 40 watts and above will be banned in 2014.

[waphelps]

I will give a few specs so people can do accurate comparisons. L-prize bulb(60 watt omni-directional light incandescent A19 equivalent ~ 940 lumens): 10 Watts, 2700K Color, 92 CRI, Instant-On, 10-100% Dimming, 30,000 Hour life, Mercury free, 3-year warranty, and they are assembled in the USA.

[Jenny65]

We'll have to give in and eventually purchase these bulbs if no others are available, but for now we'll bide our time. If it's like any new product, there will be issues with them at the inception. My Grandmother, who is a still-vital 92, asks why should she buy them, if they last 20 years, she won't be around to know!

[jennyhayes2012]

we bought several ecoBrites dimmable LED lamps from amazon three years ago and they are still working fine. good quality and even better price today. we will never go back to CFL which is not dimmable.

[julianwilso]

I have six dimable CFLs in my dining room fixture. They work fine though they are not quite as linear as incandescants.

[Dr_Hausen]

Is it just me, or is a 20-year claim a little absurd for something invented this year? Shouldn't we test it for 20 years before we claim it lasts this long?

The current crop of "earth friendly" bulbs on the market are a joke and don't save consumers a dime. They last less than half the time of incandescent bulbs, but they claim to last 5-10 years. Greedy corporations and idiotic congressmen make a great team in screwing Americans.

[lighthouse10]

Also,
RE the federal ban on incandescents mentioned:

There are 10 state repeal bills in various stages of progress - legislated by Gov Perry in Texas June 2011,
allowing the local manufacture of incandescent light bulbs under federal ban
(similar to Arizona and other local gun manufacturing laws contravening federal acts)
Updates on all 10 state bills as well as on federal regulations and exceptions:
http://ceolas.net/#li01inx

[Blackandtandog]

Perry is a true clown.

[lighthouse10]

There are a lot more murky issues behind the Philips LED prize bulbs,
as linked with prize rules references and Philips invention patent
documentation - for Europe, not USA, etc:
http://dunday.com/2012/03/lots-of-public-money-for-doubtful.html
.

[skeezix06]

I don't know if its a power surge or what but it seems like these "10-year" light bulbs that we buy now don't always last 10 years. Its also a fact that $60 or even $40 for a light bulb may not be overwhelming to those passing these bills but most of us find $40 or $60 per light bulb to be ...shall we say... a wee bit pricey.

[Gamesman001]

Give me a 20year guarantee and I would otherwise I can't see selling out 20-50 bucks for a 30 day lifespan.

[warner0683]

I don't know where the reporter buys his items.
that bulb from home depot cost less than 40 dollars.

In the long run the bulb will save a person money.

[Jenny65]

I'm in the Chicago burbs, (home of the highest gas prices in the US), and the cheapest I've found the bulbs is $56.

[Ourdoc1]

How often have you purchased a light bulb only to have it blow a few days later... not for $60.00 each...

I'd venture a guess that the actual cost of manufacturing one is about $4.00 a bulb.

Corporations continue down the greedy path....