Google to track users' digital footsteps

(AP) 

LOS ANGELES - Google Inc. is overhauling the way it treats user data, linking information across its array of email, video and social-networking services so that information gathered in one place can be used in another.

For example, if you spent the last hour logged into Google to search the Web for skateboards, the next time you log into YouTube, there's a good chance you'll get recommendations for videos featuring Tony Hawk.

Google statement on privacy changes

The changes take effect March 1 and remove some of the legal hurdles that Google faced by having more than 70 different privacy policies across various services. Now, there will be one main policy covering services such as Google Plus, Gmail, search, YouTube and Maps, with separate ones covering sensitive services such as Google Wallet.

Still, the changes could irk privacy critics because of the sheer volume of information collected - including your location, list of contacts and the contents of your email.

Google hopes to improve the user experience across its different services and give advertisers a better way to find customers.

"If you're signed into Google, we can do things like suggest search queries - or tailor your search results - based on the interests you've expressed in Google (Plus), Gmail, and YouTube," the company says on a new overview page for its privacy policy. "We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster."

Ryan Calo, director for privacy at the Stanford Center for Internet and Society, said Google is trying to do the best it can to simplify its privacy policy and make it transparent without bogging down people with pages of legalese. The privacy documents now run about 10,000 words, down from 68,000.

But he said the company still needs to be careful how it uses the data so that it helps users, without revealing sensitive information.

"If it creeps people out, then they need to be aware of that," he said.

[Bojax39]

"Ryan Calo, director for privacy at the Stanford Center for Internet and Society, said Google is trying to do the best it can to simplify its privacy policy and make it transparent without bogging down people with pages of legalese."

In other words, they either think the average use too stupid to understand legal terms or they wish to limit disclosure of exactly what they'll be doing. :-)

[hypnotoad72]

Why do people complain?

Google isn't Big Government(tm)...

[Sloughfoot]

Thank you for your insight, I just got their notice and read it but couldn't access my personal information. I'll bet I can opt out-"Google Be Gone" and poof it no longer will reside on my PC and my Lap Top is next.

[hypnotoad72]

Which search engine do you use... :)

[thomasmc1957]

In a completely unrelated story, Google has announced that they are changing their three word motto from "Don't be evil." to "We own you."

[Goofer-Buddy]

Google is becoming my digital big brother...

[rgage12]

Question that is not answered in the video or artical. Are users able to opt out of the digital footsteps Google uses?

[Bojax39]

If you use Google products then you've already received Google's weasel worded privacy policy change notice and disclaimer. If there is an opt-out option it should be in there, right? :-)