By

Michelle Castillo /

CBS News/ March 14, 2013, 2:41 PM

Men who like big breasts are more sexist, says study

istockphoto

Could men who love big breasts also be more inclined to be  hostile towards women?

A study published in the Archives of Sexual Behavior in February 2013 showed that men who preferred bustier women tended to be okay with more sexist attitudes.

The study involved 361 white British men, who were tasked with looking at five 3D renderings of women before being asked who they found most attractive. The pictures were all identical except for the figures' breast sizes. The researchers noted that eye-tracking studies have shown that when presented with a front-facing image of a woman, most men will spend more time looking at the breasts and upper body than any other part.

The men were allowed to rotate the images from more all angles. Most of the men (32.7 percent) in the study picked the middle image, or the medium-busted woman, as the most appealing. Large (24.4 percent) and very large (19.1 percent) came in second and third.

Participants were then asked to complete a survey about their attitudes towards women. The survey looked at three different aspects: general attitudes, hostility and benevolent sexism (seemingly positive female stereotypes that may actually be damaging when considering gender equality) towards women.

"Men who more strongly endorsed benevolently sexist attitudes toward women, who more strongly objectified women, and who were more hostile toward women idealized a large female breast size," the researchers concluded.

Dr. James Hamblin, The Atlantic's health editor, wrote in a post, that he felt the research showed in a way how men's physical preferences toward women may influence their behavior.

"Which is interesting, though the explanations (authors) Swami and Tovee posit are complex and hypothetical; a slurry of power, sexuality, and gender identity. Media portrayals, hegemony, and cultural factors of heteronormativity unique to these British white men. All not to overlook evolutionary, inborn preferences for reproductively viable mates," he wrote.

© 2013 CBS Interactive Inc. All Rights Reserved.
51 Comments Add a Comment
linkicon reporticon emailicon
TMRucio says:
Men who like big breasts are men who like big breasts.

If there is anything sexist about that, it's the suggestion that men who like big breasts are sexist.
Unless, of course, some men who like big breasts rejoice in the differences between themselves and women.

And not every man who likes big breasts is going to grope, rape, molest or otherwise infringe a woman's person without permission.

For there are plenty of men who realize that, without consensual activity, sex is nothing but tangential masturbation.
reply
linkicon reporticon emailicon
ankur9711 says:
Wow, guys who only see women for their rack are more <a href="http://www.nwoow.com/health/sexist-men-love-bigger-breasts-says-study-36095/" target="_blank">sexist</a>. Who would have thought? They actually needed to spend money for this study? Anyone could have told them.
reply
linkicon reporticon emailicon
sy2502 says:
Wow, guys who only see women for their rack are more sexist. Who would have thought? They actually needed to spend money for this study? Anyone could have told them.
reply
linkicon reporticon emailicon
LOZENGES says:
There are serious errors in assumptions here that seem unexamined. 1. How do women view Men? 2. Where do such behaviour come from? Socialization remains an important dimension in examining states & societies that encourage particular toxic behaviour that are mutually complementary. They do not form evidences towards such statements as yours. Neither does your research methodology. 3. How do Men & Women view one another? 4. How does one determine the impact of contexts upon particular behaviour at a particular time? The very language used here is derogatory to Humans: "viewing large-breasted women"! When you set the tone and context as sexual in your language, please do then speak of sexual bed-room behaviour and not human behaviour as male behaviour unless that sexual undertone remains constant in some societies. Usually in sexually-frustrated societies! Or suffering from other frustrations or severe stress to form a social behavioural norm! Please also kindly examine the ethnicities (since ethnicity & religion form factors for many people and the questionnaire should include that determination) of the participants. You seem to be confusing various behavioural responses (conditioned as near-reflexes via conditioning)with human behaviour. Or kindly present your findings as British Muslim/Christian Men think so, etc., and not merely Men! Thank you. Shall send over a paper to you if your website already displays your contact email. Thanks, best wishes & regards!
reply
linkicon reporticon emailicon
mikerembis says:
So, basically straight guys.
reply
linkicon reporticon emailicon
goffredo29 says:
Here's a corollary to this study's conclusion, valid based on this study: Women who deny men have breasts (e.g., most supporters of the Susan G. Komen Foundation) are sexist.
reply
linkicon reporticon emailicon
kbbpll says:
Seen one, seen 'em both.
reply
linkicon reporticon emailicon
Transatlantique says:
So they are claiming this, but what about the reverse? Are women who like big willies more sexist? What about the women who claim to not like foreskins? Those women are REALLY sexist AND HYPOCRITICAL! Gee CBS, why don't you skew this story against men?/sarcasm.
reply
kthor123445 replies:
linkicon reporticon emailicon
women who like big willies are hoes! LOL ...the study proves nothing
linkicon reporticon emailicon
TeamClinton says:
May I add that the totals of those queried came up to only 76%, where does the other 24% lie? Are those of us men who appreciate the women as they come natural in that group?

In reality, isn't it about time that men, and I am one, took responsibility for their choices, isn't it about time to "grow up?" We men must educate and choose to have cognitive control over our pleasures. A small breasted lady is more likely to be a healthier and less mid problem free lady in her later life and isn't that the important item, great health during longevity? I cognitively choose to look elsewhere when confronted with artificial looking breasts on any woman as I do not want to reward that implant industry with the status that give credit to their distorting the female body.

Huge artificial breasts are so Uggghhh!!!! Congratulation to all those ladies who say I am what came naturally. I also admire ladies who say "No!" "No, I will not be your one night stand!", "No, I will not accept you groping my body!" and "No, I will not step aside so you can pass me when it is my turn and my turn is NOW!"

Thank you,
Team Clinton, 2016
reply
linkicon reporticon emailicon
randomites says:
Well then I must be a Double D sexist. Yowza!
reply
See all 51 Comments