"Fat-blocking" Pepsi to hit store shelves in Japan

An advertisement for Pepsi Special is seen on Pepsi's Japanese web site. / http://www.pepsi.co.jp

TOKYOA new "fat-blocking" Pepsi with fiber is set to be released in Japan.

PepsiCo Inc. on Tuesday plans to launch a version of its namesake soda, called Pepsi Special, with a fat-blocking fiber called dextrin in Japan. In an announcement on the company's Japanese website, PepsiCo explains how dextrin helps reduce fat levels in blood.

• 7Up with antioxidants to be discontinued amid health claims lawsuit
• FDA sends warning letter over Hershey's syrup nutrient claims

A representative for PepsiCo based in Purchase, N.Y. was not able to provide other details about the drink.

The new drink isn't the first cola with fiber in Japan. The Japanese company Kirin also offers a sugar-free cola with dextrin. Kirin's website says the cola is targeted toward health-conscious men in their 30s and older.

CNET reports Kirin's soda along with the new Pepsi blend received clearance from the Japan Health Food & Nutrition Food Association prior to hitting the market.

In the United States, the Food and Drug Administration monitors health claims on consumer products, and prohibits sodas and candies from being fortified with nutrients.

[dypotts]

...and as soon as philip morris markets cigarettes that prevent cancer we will be all set, I will get a bigger tv and a game console.

[emerson24_2002]

There is no free lunches. People think that you can just reap the benefits of health by sitting on your ass these days. I swear, humanity is becoming dumber and dumber by the day. Anyone who buys this crap and expects no side effects is a complete and utter idiot.