CBS/AP/ January 23, 2013, 7:59 AM

NYC soda ban's foes doubt rule's racial fairness

A man leaves a 7-Eleven store with a Double Gulp drink May 31, 2012, in New York.

A man leaves a 7-Eleven store with a Double Gulp drink May 31, 2012, in New York. / AP Photo

NEW YORK Opponents of the city's limit on the size of sugary drinks are raising questions of racial fairness alongside other complaints as the novel restriction faces a court test.

The NAACP's New York state branch and the Hispanic Federation have joined beverage makers and sellers in trying to stop the rule from taking effect March 12. With a hearing set Wednesday, critics are attacking what they call an inconsistent and undemocratic regulation, while city officials and health experts defend it as a pioneering and proper move to fight obesity.

The issue is complex for the minority advocates, especially given obesity rates that are higher than average among blacks and Hispanics, according to the federal Centers for Disease Control. The groups say in court papers they're concerned about the discrepancy, but the soda rule will unduly harm minority businesses and "freedom of choice in low-income communities."

The latest in a line of healthy-eating initiatives during Mayor Michael Bloomberg's administration, the beverage rule bars restaurants and many other eateries from selling high-sugar drinks in cups or containers bigger than 16 ounces. Violations could bring $200 fines; the city doesn't plan to start imposing those until June.

"If government's purpose isn't to improve the health and longevity of its citizens, I don't know what its purpose is," Bloomberg told "CBS This Morning" co-host Charlie Rose last June. "We're not here to tell anybody what to do, but we certainly have an obligation to tell them what's the best science and best medicine says is in their interests."

The city Board of Health OK'd the measure in September. Officials cited the city's rising obesity rate — about 24 percent of adults, up from 18 percent in 2002 — and pointed to studies linking sugary drinks to weight gain. Care for obesity-related illnesses costs more than $4.7 billion a year citywide, with government programs paying about 60 percent of that, according to city Health Commissioner Dr. Thomas Farley.

"It would be irresponsible for (the health board) not to act in the face of an epidemic of this proportion," the city says in court papers. The National Association of Local Boards of Health and several public health scholars have backed the city's position in filings of their own.

Opponents portray the regulation as government nagging that turns sugary drinks into a scapegoat when many factors are at play in the nation's growing girth.

The American Beverage Association and other groups, including movie theater owners and Korean grocers, sued. They argue that the first-of-its-kind restriction should have gone before the elected City Council instead of being approved by the Bloomberg-appointed health board.

Five City Council members echo that view in a court filing, saying the Council is "the proper forum for balancing the city's myriad interests in matters of public health." The Bloomberg administration counters that the health board, made up of doctors and other health professionals, has the "specialized expertise" needed to make the call on limiting cola sizes.

The suit also argues the rule is too narrow to be fair. Alcohol, unsweetened juice and milk-based drinks are excluded, as are supermarkets and many convenience stores — including 7-Eleven, home of the Big Gulp — that aren't subject to city health regulations.

The NAACP and the Hispanic Federation, a network of 100 northeastern groups, say minority-owned delis and corner stores will end up at a disadvantage compared to grocery chains.

"This sweeping regulation will no doubt burden and disproportionally impact minority-owned businesses at a time when these businesses can least afford it," they said in court papers. They say the city should focus instead on increasing physical education in schools.

During Bloomberg's 11-year tenure, the city also has made chain restaurants post calorie counts on their menus and barred artificial trans fats in french fries and other restaurant food.

In general, state and local governments have considerable authority to enact laws intended to protect people's health and safety, but it remains to be seen how a court will view a portion-size restriction, said Neal Fortin, director, Institute for Food Laws and Regulations at Michigan State University.

© 2013 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
36 Comments Add a Comment
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ccdsswrkr09 says:
P.S, I am not obese, and honestly, I drink probably 6 to 10 cans of mountain dew a day.
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retiredgustav replies:
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Do you have any teeth left?
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ccdsswrkr09 says:
Ok, I'm confused. How is it ok for a 7-11 in New York to sell a huge big gulp super sugarey drink, but it's not ok for the corner store to do so? Normally I don't really agree with a lot the NAACP does these days, but I'm actually gonna have to agree with this one. If you're gonna make a rule, then make the rule and make everyone follow it, not just a few people. That doesn't make any sense.
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SUZAMBA says:
Obesity is not caused by soda alone, if you over eat or drink anything, it can lead to obesity. You can refill a 16oz drink, if it's allowed, or buy another, which leads me to ask; then why the ban. Why make all these business go through the hassle, when you can still drink more than 16oz?
So many foods and drinks have sugar, does he plan to ban them as well?
Sorry, but I don't want the government controlling more of my life than it already does.
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ccdiane says:
I can't support this rule, which I can't see doing much of anything to combat obesity. I can see it making more money for stores--by one 16 oz drink, get one free, or making more money for companies--customers will by the higher-priced bottles of soda and a large cup of ice; and I can see it causing more people to drink the diet drinks that have been proven not to help with weight loss. I can't see it helping anyone lose weight.

As long as cigarettes can be sold by the carton, or even by the pack (20 "servings"), this makes absolutely no sense. Limit the size of the bottles--they keep getting bigger--but not the amount you can get in a fountain drink.
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Shylo97 says:
"Follow the money". This is what the restriction on soft drink size in New York City is really about. The cost of medical care of obesity related illnesses to the City of New York is very high-the article states that the city has to pay out about 60% of the cost of medical care. In California, the nastiest anti-smoking commercials are paid for with our taxes by the Dept. of Public Health. Who benefits from restrictions against smoking and excess consumption of sugar? Not only the city and state, but the insurance companies as well. Support and education are the solution for bad health choices, not more government restrictions. The truth is that people will find a way to do something whether it is legal or not. The next time the government wants to ban something and says it's for the common good, think about it.
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davidjo12 says:
The people of New York re-elected this mayor in spite of the term limit laws in place and allow him to dictate to them. Perhaps they see value in his leadership or perhaps not. Either way...the people on New York deserve what they get.
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alixoblix says:
This is ridiculous on so many levels. First, the ban itself is ridiculous, what kind of a nanny state are we? Then, the criticism of racism is ridiculous as well. Minorities don't want to be stereotyped as big soda-drinking, fried chicken-eating, fatties. But then, if this "non-existent" stereotype is regulated, the minorities cry foul, effectively stereotyping themselves.
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Tank_Commander says:
Good move! Anything over 16 ounces should be labelled an "assault soda" and immediately banned!
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magnumdr says:
Just who does the Mayor of this City think he is. Our Government has no right to tell anyone what and how much they can consume ever! This guy is acting like he owns this City and should be put into his place!!!!
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anitaymoore replies:
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Yet another person who is blind to the fact that you aren't being told what you can consume, you can always buy MORE...if you insist on drinking copious amounts of crap. There are recommended serving sizes on pretty much every food or beverage you choose to buy...what's so wrong with items being sold in a decent serving size? You have the ability to buy more if you want more. No one is saying..."nope, I'll only sell you one of these."
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elwood2000 says:
Stalin was a "Liberal" who set up an immense national "care" system to provide for all the people.... while simultaneously driving the capitalist scam artists from his particular Temple.

Do you love Stalin?
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USSAmerikan replies:
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Cuba has a great national health care system AND a wonderful weapons control system, wherein only-well connected party members and the army can carry one. So, pray tell, why do Cubans continue to risk their lives (and often die) in precarious contraptions that carry them across the shark-infested waters of the Florida Straits to get to the U.S.?
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