Texas ranch's secret cattle feed ingredient: Beer
"Kobe beef" originates in Japan, where ranchers would sometimes massage their cows or feed them beer while they are being raised for slaughter. / PHILIPPE LOPEZ/AFP/GettyImages
A cattle ranch in Texas swears by a secret ingredient that makes its beef juicer: Beer.
Texas T Kobe ranch in Wallis pours beer into the hay its cows eat, CBS affiliate KHOU-TV reports. The ranch says the yeast in the double IPA helps promote digestion and improves the flavor and texture of the herd's meat.
The beer comes from a partnership with a local award-winning brewer, Saint Arnold Brewing Co.
Texas T follows the tradition of Kobe-style beef, a method of herding developed in Japan that raises hormone-free, Wagyu breed cattle. It's one of the most expensive types of beef and is often considered a delicacy -- it can cost up to $100 a pound. Japanese ranchers would often massage their cows or feed them beer to reach the ideal flavor.
Ranch owner Gene Terry says his cattle prefers the beef-soaked hay to the regular kind.
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