Michael Jordan still king of the sneaker
(CBS News) NEW YORK - After all these years, people still want to be like Mike - or, at least, dress like him.
The sneakers named after Michael Jordan, the former NBA great who retired from professional basketball in 2003, continue to be a status symbol in many parts of the country.
In the early hours this morning, long lines gathered in front of shoe stores across the country as the latest iteration of Jordan's shoe, the Air Jordan 6 Retro (also known as the Olympic), hit store shelves.
According to Nike, the company that created the line, the Jordan 6 Retro is the same design that Jordan wore when he won his first championship, with the Chicago Bulls, in 1991.
"We anticipated there would be a lot of interest, but we didn't anticipate anything like that," said Kim.
Globally, Jordans have been popular brand for a while, but "retro" shoes are in demand, said Kim, referring to styles from earlier eras.
Kim said that she sold her Jordans for the suggested retail price of $160, but according to media reports, some stores were jacking up prices to as much as $400.
Anthony Mota passed by Solestice carrying a pair of the new Jordans he purchased from another area merchant for $250. He said he had begun waiting in line at 5 a.m.
Nike released the Air Jordan line in 1985 and backed the shoe with what became one of the most successful marketing campaigns for a sneaker ever. Nike releases new designs annually.
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