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Schieffer: No surprise if Romney wins thanks to ads
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Bob Schieffer tells Scott Pelley: "If Romney wins [Tuesday], as every indication is that he will, it won't be hard to figure out why. He dumped nearly $16 million worth of negative ads on Newt Gingrich." (CBS News)
In CBS News' exit poll on primary day in Florida, voters said that they are sick of the negative ads. "CBS Evening News" anchor Scott Pelley asked primary Washington correspondent and "Face the Nation" anchor Bob Schieffer in Miami what he is hearing. A transcript follows:
Schieffer: If Romney wins tonight, as every indication is that he will, it won't be hard to figure out why. He dumped nearly $16 million worth of negative ads on Newt Gingrich. Gingrich spent about $4 million. I mean, this thing has gotten so nasty down here that columnist Dave Barry of the Miami Herald said today that Florida should have prepared for it like they prepare for a hurricane. But he said instead of nailing plywood over your windows, they should have nailed it on front of their television sets.
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Pelley: The candidates have gone after each other so hard, that somebody in the newsroom Tuesday said that the winner of the Florida primary might be President Obama.
Schieffer: Well, he hasn't won yet, but I'll tell you this: This is going to cost the Republicans. An ABC poll the other day said among independents nationally, Mitt Romney's favorability ratings have gone from the mid-40s down to 23 percent. So they're gonna have some stuff to do to correct this.
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Bob Schieffer Bob Schieffer is CBS News' chief Washington correspondent and anchor of Face the Nation.
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