March 26, 2010 1:05 PM
- Text
The 60 Minutes/Vanity Fair Poll
- Would you participate in a reality show?
Well the "60 Minutes" part of this poll is happy that 69 percent of Americans still watch TV the old fashioned way by sitting through lots of ads in real time. So why are we seeing more instances of product placements and the like during shows? Because about 40 percent of coveted younger viewers use a DVR or the Internet to watch their programs. As long as those kids are setting them for 7 p.m. on Sundays, we feel pretty good.
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