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The NFL Commissioner: Roger Goodell
Kroft: Aren't you supposed to touch his shoe or something?
Goodell: Oh, I'd love to. I'd love to.
Goodell: He was a great one.
Kroft: He's your hero?
Goodell: Yeah, he was special. What a player.
He used to go to the Colt games with his father, the late congressman and U.S. Senator Charles Goodell. He was one of the first Republicans to speak out against the Vietnam War in a speech before Congress, and a copy of it hangs on the wall of the commissioner's office. It earned his dad a place on Richard Nixon's enemies list and cost him the next election.
Goodell: That demonstrated to me courage, not be afraid of taking a principled stand regardless of the consequences. My father taught that to us by example. And that has stayed with me since I was a child.
Goodell used to campaign with his father, so he's not so shy about mingling with the fans and listening to their opinions about the game.
Kroft: This is a completely different experience than sitting at home and watching it on TV.
Goodell: Yes, it is. But that's part of our biggest challenge going forward is how do we get people to come to our stadiums and experience stadiums. 'Cause the experience is so great at home.
He is a regular visitor to tailgating parties around the league and will occasionally sneak into the cheap seats to see what the fans' experience is like from there. A quarter of the league's revenues - about $2.5 billion, still come from ticket sales with another $2.5 billion coming from licensing fees on everything from footballs and league apparel to shot glasses and ice scrapers.
Bud Light is reportedly spending a billion dollars over six years to be the official beer of the NFL, but the real key to the league's success is its unorthodox business model. Under league rules the teams are required to share most of their revenue with each other. Which is always a sticking point with some of the most successful franchises and the more politically conservative owners.
Kroft: I mean that's socialism, isn't it?
Goodell: It is a form of socialism. And it's worked quite well for us. So we try to combine socialism and capitalism. How can we socialize by sharing our revenue in a way that will allow every team the ability to compete?
It's not just socialism. The NFL is essentially a cartel, albeit a legal one, thanks to a limited exemption from anti-trust laws granted by Congress more than 50 years ago.
Kroft: You've got 32 competing teams, but they share 80 percent of the revenues. You operate a draft for new players. There are salary caps. You depend on public tax money to help fund your stadiums.
Goodell: Well, we look at it as trying to create the most competitive league we can. One of the things we want every fan to feel in the country is hope when the season starts that their team can end up holding that Super Bowl trophy. And one of the stats we're most proud of in the last nine years we've had at least one team go from last to first.
The result is a financially engineered equality that allows a small town team in Green Bay, Wisconsin, to compete with a metropolis like New York. It produces lots of close games and those unscripted dramas that are essential to the NFL's appeal. Every Monday morning, in the league's New York Command Center, Commissioner Goodell and top officials conduct the ultimate Monday morning quarterback session, dissecting and discussing the weekend's most controversial plays.
[Carl Johnson: So what we're gonna have here is an inadvertent whistle...]
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