February 11, 2009 3:11 PM
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Al Gore's New Campaign
He is taking his fervor and some of his personal fortune and funneling them into a huge, new $300 million advertising campaign. He hired the agency that made the caveman and talking lizard ads for Geico to create global warming commercials.
The ads will start running this week on the broadcast networks and cable channels in a blitz as sweeping and expensive as a big corporation's rollout of a new product.
"Now, the rest of the future ads are going to stress this bipartisan coalition that's coming together on this with some surprising pairings," Stahl said.
"Nancy Pelosi and Newt Gingrich, two people who don't agree on very much at all," Gore remarked.
"They're going to do an ad together?" Stahl asked.
"Are doing an ad together," Gore pointed out.
And other unlikely couples, like Pat Robertson and Al Sharpton, are also doing an ad.
"Now, we're told that this ad campaign is going to cost a barrel of money. How are you paying for this?" Stahl asked.
"Well, Tipper and I - thank you again -have put all of the profits from the movie and the book that we would have otherwise gotten, 'An Inconvenient Truth,' to this," Gore said.
"All the profits?" Stahl asked.
"Correct. All that we would have received, absolutely," Gore said.
"And, not only that but, you know there is a cash component to the Nobel Peace Prize, which he was awarded. And we donated that and we matched it," Tipper Gore added.
Tipper says that Al's survival after his defeat in 2000 depended on his immersing himself in the climate cause. The year 2000 was of course when he won the popular vote, but lost the presidency when the Supreme Court ruled in favor of George Bush.
"Did he go through the seven stages of anger and grief-I'm not even joking," Stahl asked. "Anger? Fury? Rage?"
"That doesn't get you anywhere," Al Gore said.
"Doesn't mean you don't have it," Stahl remarked.
"Ah, again, I'm not sure words are adequate for anybody who tries to describe an experience like that. But, you know, I probably went through all that, yeah," Gore replied.
Copyright 2009 CBS. All rights reserved. The ads will start running this week on the broadcast networks and cable channels in a blitz as sweeping and expensive as a big corporation's rollout of a new product.
"Now, the rest of the future ads are going to stress this bipartisan coalition that's coming together on this with some surprising pairings," Stahl said.
"Nancy Pelosi and Newt Gingrich, two people who don't agree on very much at all," Gore remarked.
"They're going to do an ad together?" Stahl asked.
"Are doing an ad together," Gore pointed out.
And other unlikely couples, like Pat Robertson and Al Sharpton, are also doing an ad.
"Now, we're told that this ad campaign is going to cost a barrel of money. How are you paying for this?" Stahl asked.
"Well, Tipper and I - thank you again -have put all of the profits from the movie and the book that we would have otherwise gotten, 'An Inconvenient Truth,' to this," Gore said.
"All the profits?" Stahl asked.
"Correct. All that we would have received, absolutely," Gore said.
"And, not only that but, you know there is a cash component to the Nobel Peace Prize, which he was awarded. And we donated that and we matched it," Tipper Gore added.
Tipper says that Al's survival after his defeat in 2000 depended on his immersing himself in the climate cause. The year 2000 was of course when he won the popular vote, but lost the presidency when the Supreme Court ruled in favor of George Bush.
"Did he go through the seven stages of anger and grief-I'm not even joking," Stahl asked. "Anger? Fury? Rage?"
"That doesn't get you anywhere," Al Gore said.
"Doesn't mean you don't have it," Stahl remarked.
"Ah, again, I'm not sure words are adequate for anybody who tries to describe an experience like that. But, you know, I probably went through all that, yeah," Gore replied.
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