Long was appointed pastor of New Birth in 1987. At that time the church had about 150 members. Less than four years later, the church had grown to more than 8,000 members. Athletes and entertainers claim membership at the church, which now boasts an over 25,000 strong membership, and among its prominent clergy is the Rev. Bernice King, the youngest daughter of the Rev. Martin Luther King Jr. Long's church was among those named in 2007 in a Senate committee's investigation into a half-dozen Christian ministries over their financing.
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