Mitt Romney's binders full of women
During the second presidential debate Mitt Romney was asked to respond to a question about pay equity for women. Romney recounted a story in which he noticed none of the applicants for his cabinet were women, adding that his staff responded by saying: "Well, these are the people that have the qualifications."
"I went to a number of women's groups and said, 'Can you help us find folks,' and they brought us whole binders full of women," Romney said. The quote immediately went viral on Twitter, Facebook, Tumblr and YouTube. The hashtag #bindersfullofwomen become a worldwide trend on Twitter.
Google search interest in the term "binders" increased by 425 percent during the first hour of the debate and "binders full of women" was the No. 3 Google trending query for the night.