New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
Credit: California Milk Processor Board