Australia's graphic tobacco warning labels

Australia's graphic tobacco warning labels

Australia's High Court upheld the world's toughest law on cigarette advertising Wednesday. Beginning in December, tobacco companies will no longer be able to display their distinctive colors, logos and brand designs in cigarette packs. The new packs, as seen in this image, would only display graphic health warnings, with brand names visible in small font

Tobacco companies had argued the law would damage the value of their brands, while the Australian government hoped the new packs will make smoking as unglamorous as possible.

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