The Early Show

People Denies Bowing To Jolie Pressure

November 22, 2008 / 9:20 AM EST / CBS

You see her image everywhere - fawning cover stories about Angelina Jolie and Brad Pitt, the couple known as Brangelina for short.

Jolie is among the most photographed celebrities out there, observes Early Show National Correspondent Hattie Kauffman.

So it was no wonder that publications fell all over themselves, offering Brangelina oodles of money for the first photos of their kids.

People magazine is said to have paid $14 million dollars for the photo spread of her newborn twins. The cover of Baby Shiloh reportedly fetched more than $6 million.

But, according to The New York Times, the magazine also had to promise positive coverage of the star family.

People Deputy Managing Editor Peter Castro flatly denies it, saying it's "absolutely not true. People magazine never promises good publicity or any kind of editorial control. ... I guarantee you that, if Angelina Jolie screwed up, People magazine, along with a lot of other magazines, would be all over that story."

Still, Kauffman points out, Jolie has managed to completely change her image, from the offbeat wife of Billy Bob Thorton and woman who stole Pitt from Jennifer Anniston, to United Nations goodwill ambassador and supermother.

"People at the U.N. think of her almost like a diety," says Hollywood image expert Michael Levine. "She's almost like a beautiful Mother Teresa."

What advice would Levine give Jolie?