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3:30 PM EDT 10/13/2010
Gap's Logo Mess: Spineless Gap Bows to Twitter ChorusSo this is the Gap's strategy: Pretend to use social media and then cave to the vocal minority.
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3:08 PM EDT 9/16/2010
Must Business Be Dominated by "I Win. You Lose"?The rules of business decision making more often than not are based on the principle of "I win. You lose." Damn the consequences. It's time to shed that mindset.
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1:54 PM EDT 9/2/2010
Sure It's Bankrupt, but Iceland Has Killer Social Media SkillsMention Iceland and what probably comes to mind is that it's the first bankrupt nation. Or perhaps that disruptive volcano. Add to that list a shrewd social media strategy.
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11:00 AM EDT 8/18/2010
Google Wave, a Victim of Hubris and Sloppy MarketingAre we seeing the mighty Google offending with an excess of hubris? Has "do no evil" become a self-referential slogan designed to deceive rather than act as a moral compass?
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2:35 PM EDT 7/19/2010
Don't Let The Internet Undermine Trust in Your BrandWe can't eliminate false or misleading content on the Internet, but we, as marketers, can keep doing the next right thing by speaking online with honesty and openness.
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3:06 PM EDT 6/1/2010
Memo to BP: Here's How to Fix Your Twitter MessBP has committed a classic social media mistake. It's let others control the conversation. Here's how BP can use Twittter to try to fix its image.
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2:13 PM EDT 5/26/2010
Why You Should Hand Your Brand Over to Your CustomersAny brand that isn't harnessing the power of social media and opening up its brand to its fans and critics, is making a big mistake. Here's why.
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9:30 AM EDT 9/30/2010
5 Ways to Win in Any Business SituationSteve Covey says "Think Win-Win." Jim Camp says "win-win" ends up as "win-lose." This sort of thing seems to confound and confuse everyone. Here's how to win no matter what the situation.
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12:00 PM EDT 10/15/2010
Why Marketers and Designers Need to Shut Up About the Gap Logo Change NowGap's logo change drew plenty of critics. Here's why they need to look beyond typefaces and tweets.
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