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2:36 PM EST 12/5/2008
Reflections on PR from the Old GuardFor your weekend viewing pleasure, here's a video of four giants and "founding fathers" of the modern PR industry -- Harold Burson, Daniel Edelman, Al Golin, and David Finn -- talking with PRWeek about the business.
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3:12 PM EST 12/8/2008
The 3 Essential Skills of Public Relations (Part 1)There are three essential skills every PR person should have if they want to succeed: Developing strategy Writing Pitching In today's post, let's talk about how to be a strategist. Tomorrow and Wednesday, we'll cover the next two. Being a strategist is the hardest part of PR, which is ...
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12:37 PM EST 11/28/2008
More Free PR ResourcesI was thinking about post-Thanksgiving leftovers and realized I had some leftovers in my files to share with the Catching Flack readership. To wit: PR Fuel: Free tips and advice from eReleases.com Free PR tips and articles from eZine Articles PRArticle Library: A trove of articles on a varie...
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10:00 AM EST 12/10/2008
The 3 Essential Skills of Public Relations (Part 3)Monday, I laid out the three skills every PR person should have if they want to succeed: Developing strategy Writing Pitching In Monday's post, I talked about being a strategist. Yesterday, I talked about writing. Today, let's talk about pitching. At first glance, pitching might appear...
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8:45 PM EST 12/4/2008
Think Differently to Keep Going in a RecessionWe're in a recession. If your business is going gangbusters, keep going! But if your business is softening or contracting, or if you're afraid of that happening next year, you've got to think up some new ideas. You know what they say: you can't keep doing the same thing over and over and expect ...
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10:12 AM EST 12/9/2008
The 3 Essential Skills of Public Relations (Part 2)Yesterday, I laid out the three skills every PR person should have if they want to succeed: Developing strategy Writing Pitching In yesterday's post, I talked about being a strategist. Today, let's talk about writing. Tomorrow, we'll talk about pitching. As I've said repeatedly on this...
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12:07 AM EST 12/1/2008
Yes, We Are Seeing PR Budget CutbacksHere's a quick report on the poll we did a couple of weeks ago on possible PR budget cutbacks in 2009. We didn't get a robust response, but the trend was unmistakable: 73% of agency respondents said they had heard about client-side PR budget cutbacks 53% of client-side respondents said they...
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12:03 PM EST 12/2/2008
Twitter Becoming Greater Force in PR and Media RelationsTwitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds. Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information. Previously, Solis p...
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8:56 AM EST 11/26/2008
How to Earn the Boss's Trust in a CrisisThe phone rings. It's the boss and there's a crisis. Now's your chance to shine -- or be permanently relegated to the scrap heap. What should you do? Here's what: Be prepared to give solid advice on the spot. "I'll get back to you" is the kiss of death. Give the boss options, not just your ...
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7:57 AM EST 12/3/2008
Newsforce Offers A New Option for Your Press ReleasesThere are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal. Most practitioners, it would seem, have at least realized that press releases are now more than...
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